---
title: "Introducing Integrations"
description: "Integrations let you forward IAP data where you need it."
language: "en"
publishedAt: "2018-10-18T09:44:40Z"
updatedAt: "2018-10-18T09:44:40Z"
authors:
  - name: "Jacob Eiting"
    url: "https://www.revenuecat.com/blog/author/jacob-eiting"
category: "Engineering"
categoryUrl: "https://www.revenuecat.com/blog/engineering"
readingTime: 1
canonical: "https://www.revenuecat.com/blog/engineering/integrations"
---

# Introducing Integrations

Integrations let you forward IAP data where you need it.

## Table of contents

- [Integrations](#integrations)
- [Attribution Integrations](#attribution-integrations)

One of the biggest challenges to scaling your mobile subscription business is properly tracking subscription renewals.

This is a problem RevenueCat set out to solve [from the start](https://medium.com/revenuecat-blog/introducing-revenuecat-1239f89ead8b), but many developers just don’t have the time or focus to make it a priority. Not to mention that Apple and Google make it [way too hard](https://medium.com/revenuecat-blog/ios-subscriptions-are-hard-d9b29c74e96f).

Usually developers are interested in this data for a handful of reasons: understanding churn, tracking revenue, or evaluating the cost effectiveness of user acquisition.

We’re introducing a new RevenueCat feature to make achieving these goals even easier.

## Integrations

[Integrations](/integrations) provide developers with a reliable mechanism for sending their most important subscription data to the places they need it most. It is built on top of our [webhooks](https://docs.revenuecat.com/docs/webhooks) technology which provides real-time events for subscription related actions.

We can provide near real-time events for trial start, trial cancellations, inital purchases, renewals, and cancellations. Integrations let you forward this data where you need it.

## Attribution Integrations

One of the particularly powerful aspects of RevenueCat integrations is their synergy with attribution partners, such as [Adjust](https://docs.revenuecat.com/docs/adjust), [AppsFlyer](https://docs.revenuecat.com/docs/appsflyer) or [Branch](https://docs.revenuecat.com/docs/branch).

Using our [SDK side attribution integrations](https://docs.revenuecat.com/docs/attribution) you can enable RevenueCat to forward revenue events to your attribution partner. This allows you keep a more accurate and complete picture of the performance of your campaigns.

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