--- title: "Daily Sub Club minisodes leading up to the State of Subscription Apps 2025" description: "Bite-sized insights from top app operators - dropping every day until the full report launch" language: "en" publishedAt: "2025-03-03T15:35:39Z" updatedAt: "2025-03-03T15:35:39Z" authors: - name: "David Barnard" url: "https://www.revenuecat.com/blog/author/david-barnard" category: "Growth" categoryUrl: "https://www.revenuecat.com/blog/growth" readingTime: 1 canonical: "https://www.revenuecat.com/blog/growth/daily-sub-club-minisodes-leading-up-to-the-state-of-subscription-apps-2025" --- # Daily Sub Club minisodes leading up to the State of Subscription Apps 2025 Bite-sized insights from top app operators - dropping every day until the full report launch ## Table of contents - [Why daily minisodes?](#why-daily-minisodes) - [Episode 1: Rachel Chukura (The Weather Company)](#episode-1-rachel-chukura-the-weather-company) - [What’s next?](#whats-next) **Big news: We’re dropping a new Sub Club minisode every day for the next two weeks!** The **State of Subscription Apps 2025** report drops **March 17** – featuring insights from over two dozen industry experts on what’s driving subscription growth in 2025. Half of those experts – from names such as **Duolingo, Google, Babbel, Strava, Flo, and more – **have joined us on [**Sub Club**](https://subclub.com/) for a special **daily minisode series** packed with actionable insights – so you don’t have to wait until the 17th to start learning. And this year’s **State of Subscription Apps** is bigger than ever: **twice the size** of the 2024 edition, covering **more metrics, more segments,** and a very special addition to the web-based report that we’ll share more about on launch day. ## Why daily minisodes? This year’s State of Subscription Apps report is loaded with insights, but data is just part of the story. The real magic happens when top app operators **share exactly how they’re applying these insights** to grow, optimize, and scale their businesses. ## **Episode 1: Rachel Chukura (The Weather Company)** To kick things off, we’re talking trial-to-paid conversion with **Rachel Chukura, **head of consumer productat** The Weather Company**. - Why **power users** drive long-term growth more than raw trial numbers - How **AI and contextual triggers** (yes, even the weather itself) improve conversions - The role of **research and segmentation** in optimizing the paywall experience [Video](https://www.youtube.com/watch?v=CUUPVF6LK5Q) ## What’s next? Each day, we’ll drop another minisode with insights on **pricing strategy, retention tactics, upsells, and more** – all leading up to the full release of the State of Subscription Apps 2025 report. Follow along, tune in daily, and get a head start on the biggest subscription app trends for 2025.