Attribution

If you're sending attribution information to RevenueCat through the Purchases SDK, we will display the latest information from the network in the Attribution card for the customer.

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Below are the possible attribution fields that can be displayed. Keep in mind that RevenueCat itself is not an attribution network, and will only display the information that available from the network you're using (e.g. Appsflyer, Adjust, etc.).

Name

Description

Network

The ad network, such as Apple Search Ads or Facebook.

Campaign

The campaign name from the network.

Ad Group

The ad group or ad set name from the network.

Keywords

The keyword(s) from the network.

Creative

The individual ad/creative name or id from the network.

See our attribution integrations to start sending this information.

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