---
id: "dashboard-and-metrics/charts/ad-arpdau-chart"
title: "Ad ARPDAU Chart"
description: "The Ad ARPDAU (Average Revenue Per Daily Active User) chart measures the average ad revenue generated per ad-monetized user per day. It helps you understand how efficiently you're monetizing your active ad audience, independent of audience size."
permalink: "/docs/dashboard-and-metrics/charts/ad-arpdau-chart"
slug: "ad-arpdau-chart"
version: "current"
original_source: "docs/dashboard-and-metrics/charts/ad-arpdau-chart.md"
---

> **AI agents:** This is the Markdown version of a RevenueCat documentation page. For the complete documentation index, see [llms.txt](https://www.revenuecat.com/docs/llms.txt).

The Ad ARPDAU (Average Revenue Per Daily Active User) chart measures the average ad revenue generated per ad-monetized user per day. It helps you understand how efficiently you're monetizing your active ad audience, independent of audience size.

### Measures

**ARPDAU**: Average ad revenue per ad-monetized user per day, calculated as Revenue ÷ Ad Monetized Customers.

**Revenue**: The total amount earned from ads during the period.

**Ad Monetized Customers**: The count of unique customers who viewed ads during the period.

### Available settings

- Filters: Yes
- Segments: Yes

### Ad dimensions

Ad charts can be filtered and segmented by ad-specific dimensions like Network Name, Mediator Name, Ad Format, Ad Placement, and Ad Unit. See [Ad Impressions](https://www.revenuecat.com/docs/dashboard-and-metrics/charts/ad-impressions-chart#ad-dimensions) for details.

## How to use Ad ARPDAU in your business

ARPDAU normalizes ad revenue against your daily active user base, making it useful for comparing monetization efficiency across different time periods or segments:

- Track ARPDAU trends to assess the quality of your ad inventory over time
- Segment by country to identify markets where users generate more ad revenue
- Compare ARPDAU across platforms to guide platform-specific ad strategy
- Use alongside [Ad Revenue](https://www.revenuecat.com/docs/dashboard-and-metrics/charts/ad-revenue-chart) to distinguish between growth driven by more users vs. higher per-user monetization
- Monitor ARPDAU alongside [eCPM](https://www.revenuecat.com/docs/dashboard-and-metrics/charts/ad-ecpm-chart) to understand whether changes are driven by ad pricing or user engagement

## Calculation

For each period, ARPDAU is calculated as total ad revenue divided by the number of unique users who viewed at least one ad. Revenue is reported in your display currency.