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Customer Lists

RevenueCat Customer Lists allow you to cohort and export groups of customers based on some interactions with your app and/or purchase behavior.

Lists are a segment of your customers inside RevenueCat, this can include both paying and non-paying users. Some lists are created automatically for every project (see Default lists below) and you can also create custom lists with your own defined filter logic.

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If you're on a legacy Free plan and want to access custom lists or export lists, migrate to our new pricing via your billing settings.

๐Ÿ“˜Sandbox Customers

The Customers dashboard tab doesn't support toggling the 'View sandbox data' switch as there is no concept of a sandbox customer in RevenueCat, only sandbox transactions.

To view customers who have made sandbox transactions you can use the default Sandbox list or apply the 'Made Sandbox Purchase' filter to a list.

Find an Individual Customerโ€‹

You can look up an individual customer by an exact match of their App User ID, Transaction ID, Email Attribute, or Order ID (iOS only). To find a customer via Order ID, you can follow our guide on setting up In-App Purchase Keys to unlock this feature. The transaction must show as completed in the Apple Purchase History to be considered a valid Order ID. Note that Transaction ID refers to the identifier in Google Play console and order emails of GPA.1234.1223โ€“, and for Stripe si_abcefg, whereas Order ID refers to the identifier from Apple's order emails.

Looking up customers in RevenueCat is real-time, as soon as a customer exists in RevenueCat they will be searchable here.

Viewing a Listโ€‹

Choose a projectโ€‹

Customer lists are created on a per-project basis, you must select a project before viewing a list. Lists cannot be combined across projects inside of RevenueCat. Screenshot 2023-03-27 at 1.00.35 PM.png

Default listsโ€‹

app.revenuecat.com_overview.png

RevenueCat creates some default lists for every project. Default lists should give you insight into every customer that has ever made any purchase.

Default ListDescription
ActiveAny customer with an active subscription or trial.
SandboxAny customer who has any sandbox transaction associated with their App User ID.
Non-subscriptionAny customer with a non-subscription purchase associated with their App User ID.
ExpiredAny customer with an expired subscription or trial.
๐Ÿ“˜Granted Entitlements are not considered 'Active'

If a customer has a Granted Entitlement transaction, they are not considered as 'Active'. Note that if a customer has an active subscription + Granted Entitlement, they will not be counted in the Active Customer List.

Custom listsโ€‹

In addition to Default Lists, you can create new Custom Lists with any combination of AND filters. See the section below on 'Filters' for a full description of available filters.

app.revenuecat.com_lists_list0332b22d97 (1).png

๐Ÿ“˜Custom lists are shared across collaborators

Any custom lists you create will also be visible to any project collaborators with Read or Admin privileges.

Overview Metricsโ€‹

For each list, RevenueCat computes overview metrics for the cohort of customers.

MetricDescription
CustomersThe total number of customers in the list.
Active TrialsThe total number of active trials. This includes trials which are cancelled, or in their grace period, and have not yet expired.
Active SubscriptionsThe total number of active subscriptions. This includes subscriptions which are cancelled, or in their grace period, and have not yet expired.
Total RevenueThe total revenue (USD) that the list of customers has generated, minus refunds.
๐Ÿ“˜Active Subscribers vs. Active Subscriptions

Active "subscribers" may be lower than your count of all active "subscriptions" (e.g. in Overview or Charts) if some customers have multiple active subscriptions.

List Dataโ€‹

For each list, RevenueCat displays the 100 most recently seen customers in the dashboard. The dashboard shows the App User ID, purchase status, total spent (USD) and the latest product identifier purchased. Additional columns are available when exporting data.

๐Ÿ“˜Data freshness

Customer lists are refreshed every 2 hours automatically

Filtersโ€‹

Filters allow you to choose which customers appear in your list. You can create custom lists with any combination of filters. All filters are applied as AND filters.

See the table below for all filters you can apply to your lists.

FilterTypeDescription
AdStringThe $ad Attribute for the customer.
Ad GroupStringThe $adGroup Attribute for the customer.
App VersionStringThe version of the app that the customer was last seen using.
Auto Renew IntentBoolWhether the customer has opted out of auto-renew or not.
CampaignStringThe $campaign Attribute for the customer.
Cancellation DateDateThe date the customer unsubscribed from their subscription. Will be set back to null if the customer later resubscribes.
CreativeStringThe $creative Attribute for the customer.
EmailStringThe $email Attribute for the customer.
Experiment IdStringThe unique ID of the experiment that the customer was enrolled in (if applicable).
Experiment VariantStringThe variant in the experiment that the customer was enrolled in (if applicable).
First Purchase DateDateThe date of the customer's first transaction.
First Seen DateDateThe date the customer was first seen by RevenueCat.
GPS Ad IdStringThe $gpsAdId for the customer.
Granted Entitlement via RCBoolWhether the customer has been granted an Entitlement or not.
IDFAStringThe $idfa Attribute for the customer.
IDFVStringThe $idfv Attribute for the customer.
KeywordStringThe $keyword Attribute for the customer.
Last Seen App IdStringThe ID of the app that the customer was last seen using.
Last Seen App NameStringThe name of the app that the customer was last seen using.
Last Seen CountryStringThe two-letter ISO 3166-1 alpha-2 code of the country where the user was last seen, determined by IP address.
Last Seen DateDateThe date the customer was last seen by RevenueCat.
Last Seen LocaleStringThe customer's last seen locale.
Last Seen PlatformStringThe platform that the customer was last seen using.
Last Seen Platform VersionStringThe version of the platform that the customer was last seen using.
Last Seen RC SDK VersionStringThe RevenueCat SDK version being used in the customer's last seen app version.
Latest EntitlementStringThe latest Entitlement unlocked by the customer.
Latest Expiration DateDateThe latest expiration date of the customer's Entitlement.
Latest OfferStringThe identifier of the latest offer that the customer used to make a purchase (if applicable).
Latest Offer TypeStringThe type of the latest offer that the customer used to make a purchase (if applicable).
Latest Ownership TypeStringThe ownership type of the customer's latest purchase, used to distinguish family sharing purchases.
Latest Purchased OfferingStringThe offering that the customer's latest purchased was made from.
Latest ProductStringThe customer's latest purchased product identifier.
Latest Purchase DateDateThe customer's latest transaction date.
Latest Renewal DateDateThe customer's latest renewal date. This could be the same as the Latest Purchase Date.
Latest StoreMulti SelectThe latest store the customer purchased from.
Latest Store CountryMulti SelectThe latest store country the customer purchased from.
Media SourceStringThe $mediaSource Attribute for the customer.
Number of RenewalsIntegerThe total number of renewals the customer has had. A trial conversion is considered a renewal.
Phone NumberStringThe $phoneNumber Attribute for the customer.
Total SpentIntegerThe total revenue (in USD) spent by the customer.
Trial Cancellation DateDateThe date the customer unsubscribed from their free trial. Will be set back to null if the customer later resubscribes.
Trial End DateDateThe date the customer's free trial expires.
Trial Start DateDateThe date the customer started their free trial.
Made Non-subscription PurchaseBoolWhether the customer has made any non-subscription purchases or not.
Made Sandbox PurchaseBoolWhether the customer has made any sandbox purchases or not.
StatusMulti SelectThe latest status of the customer.
๐Ÿ“˜Date filters are start of day

Selecting any date filters will apply to the start of the day. For example, 2021-01-01 will be 2021-01-01T00:00:00 under the hood.

Exporting Dataโ€‹

โš ๏ธField name changes in April 2024

We've updated the app_name and app_uuid fields to project_name and project_id, since they refer to those values for the Project whose customers are being exported. In addition, new app_name and app_id fields are available which refer to the App that a customer was last seen using; as well as new fields for app version, platform, experiments, offers, and more.

The complete list of customers in a list can be exported as a .csv file. Exports are processed in the background, and you'll receive an email with a link to download the file. Emails are sent to the logged in account that requested the export. The download links are shareable and available for 30 days.

Below is a description of the .csv format for the exported data.

Column NameDescription
project_idThe ID of the project in Revenuecat.
project_nameThe name of the project in Revenuecat.
app_nameThe name of the app the customer was last seen using.
app_idThe ID of the app the customer was last seen using.
app_user_idThe customer's user identifier in RevenueCat.
first_seen_atEpoch timestamp in milliseconds when the customer was first seen by RevenueCat.
last_seen_atEpoch timestamp in milliseconds when the customer was last seen by RevenueCat.
last_seen_app_versionThe version of the app that the customer was last seen using.
last_seen_ip_countryThe two-letter ISO 3166-1 alpha-2 code of the country where the user was last seen, determined by IP address of the customer API request.
last_seen_platformThe platform that the customer was last seen using.
last_seen_platform_versionThe version of the platform that the customer was last seen using.
last_seen_sdk_versionThe RevenueCat SDK version being used in the customer's last seen app version.
last_seen_localeThe device locale that the customer was last seen using.
price_experiment_idThe unique ID of the experiment that the customer was enrolled in (if applicable).
price_experiment_variantThe variant of the experiment that the customer was enrolled in (if applicable).
has_made_sandbox_purchaseBoolean indicating whether the customer has made any sandbox purchases.
latest_entitlementThe most recently unlocked RevenueCat Entitlement identifier.
latest_productThe most recently purchased product identifier.
is_rc_promoWhether the most recent transaction was a RevenueCat Granted Entitlement.
first_purchase_atEpoch timestamp in milliseconds of the customer's first transaction.
most_recent_purchase_atEpoch timestamp in milliseconds of the customer's most recent transaction.
trial_start_atEpoch timestamp in milliseconds when the customer started a free trial.
trial_end_atEpoch timestamp in milliseconds of the customer's free trial expiration date.
most_recent_renewal_atEpoch timestamp in milliseconds of the customer's most recent renewal transaction.
latest_expiration_atEpoch timestamp in milliseconds of the customer's latest expiration date. If greater than now, then the customer has an active subscription.
subscription_opt_out_atEpoch timestamp in milliseconds when a subscription or trial cancellation was detected by RevenueCat.
trial_opt_out_atEpoch timestamp in milliseconds when the latest trial cancellation was detected by RevenueCat.
total_renewalsThe total number of subscription renewals for the customer.
total_spentThe total amount spent by the customer in USD.
latest_storeThe latest store that the customer purchased from.
latest_store_countryThe latest store country that the customer purchased from.
latest_auto_renew_intentBoolean indicating whether the customer has chosen to have their subscription or trial auto-renew.
all_purchased_product_idsA comma separated list of all the product identifiers purchased by the customer.
most_recent_billing_issues_atEpoch timestamp in milliseconds when a subscription billing issue was detected by RevenueCat.
latest_offerThe identifier of the latest offer that the customer used to make a purchase (if applicable).
latest_offer_typeThe type of the latest offer that the customer used to make a purchase (if applicable).
latest_purchased_offeringThe offering that the customer's latest purchased was made from.
latest_ownership_typeThe ownership type of the customer's latest purchase, used to distinguish family sharing purchases.
emailThe $email Attribute for the customer, if set.
phone_numberThe $phoneNumber Attribute for the customer, if set.
media_sourceThe $mediaSource Attribute for the customer, if set.
campaignThe $campaign Attribute for the customer, if set.
ad_groupThe$adGroup Attribute for the customer, if set.
adThe $ad Attribute for the customer, if set.
keywordThe $keyword Attribute for the customer, if set.
creativeThe $creative Attribute for the customer, if set.
idfaThe $idfa Attribute for the customer, if set.
idfvThe $idfv Attribute for the customer, if set.
gps_ad_idThe $gpsAdId Attribute for the customer, if set.
custom_attributesJSON representation of any custom Attributes set for the customer.
๐Ÿ“˜"The last successful export finished recently. Please, wait some minutes before submitting another export."

Note that there is a wait time of 30 minutes between each export.

Exported filesโ€‹

Customer List exports are CSV files compressed in a GZ file. A GZ file is a compressed file similar to a ZIP file, although it uses a different compression algorithm.

Note that the timestamps in the exports are measured in milliseconds since Unix epoch. To convert these timestamps into a readable date, the formula is (A1รท86400000)+(DATE(1970,1,1)) where A1 is the corresponding cell.

macOS Can be opened by Archive Utility, included in macOS by default.

Windows Can be opened with a third party utility like WinZip or 7-Zip.

๐Ÿ“˜Check for .csv file extension

If you're having trouble opening the exported/uncompressed file, you may need to manually add the .csv extension.

Next Stepsโ€‹

  • Learn how to view the purchase history of a specific user and grant them promotional access via the Customer View โ†’