Monthly Recurring Revenue Movement Chart

Monthly Recurring Revenue Movement

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The Monthly Recurring Revenue Movement chart shows how New Subscriptions and Churned Subscriptions affect MRR. This chart displays all revenue from non-consumable and consumable purchases, as well as non-renewing subscriptions.

New MRR is MRR that was added during the period by New Subscriptions. Churned MRR is MRR that was lost in the period by Churned Subscriptions.

Looking at MRR Movement is important to understand the factors that cause your MRR to increase or decrease over a period and give insight into what grows or contracts your business.

Revenue displays the revenue generated during a period. This number will usually be a little higher that MRR as it is un-normalized and all the revenue from an annual subscription is charted the period it starts or is renewed.