Experiments
Take the guesswork out of pricing & paywalls
RevenueCat Experiments let you optimize subscription pricing, paywall design, funnel paths, and retention messaging with A/B tests backed by comprehensive results. With Experiments, you can compare variants and analyze the subscription lifecycle to understand which one produces more value for your business.
Experiments is available to Pro & Enterprise customers. Learn more about pricing here.
With Experiments, you can remotely A/B test:
- Product pricing
- Product offers (e.g. trial length, trial presence, paid introductory offers, etc.)
- The number and mix of products offered
- Paywall imagery, copy, layout, and more with our Paywalls or Offering Metadata
- Retention messages shown through Apple’s Retention Messaging API
Plus, you can run multiple tests simultaneously on distinct audiences or subsets of the same audience to accelerate your learning, and can do so for any Placement you've configured to optimize each of them.
Looking to A/B test different paths in a web funnel instead of different Offerings? See Experimenting with funnels.
To test Apple retention messages, see Experimenting with retention messaging.
Next steps
- If you're just getting started, make sure your app is ready to use experiments
- If you've not yet created an Offering for your test hypothesis, check out our guide to get started
- For instructions on how to set up an Experiment in your Project, read our guide on configuring experiments
- Once the data from your Experiment starts coming in, learn how to interpret the results