---
id: "tools/experiments-v1"
title: "Experiments"
description: "RevenueCat Experiments allow you to optimize your subscription pricing and paywall design with easy-to-deploy A/B tests backed by comprehensive cross-platform results. With Experiments, you can A/B test two different Offerings for any paywall location in your app and analyzing the full subscription lifecycle to understand which variant is producing more value for your business."
permalink: "/docs/tools/experiments-v1"
slug: "experiments-v1"
version: "current"
original_source: "docs/tools/experiments-v1.md"
---

> **AI agents:** This is the Markdown version of a RevenueCat documentation page. For the complete documentation index, see [llms.txt](https://www.revenuecat.com/docs/llms.txt).

RevenueCat Experiments allow you to optimize your subscription pricing and paywall design with easy-to-deploy A/B tests backed by comprehensive cross-platform results. With Experiments, you can A/B test two different Offerings for any paywall location in your app and analyzing the full subscription lifecycle to understand which variant is producing more value for your business.

:::success
Experiments is available to Pro & Enterprise customers. [Learn more about pricing here](https://www.revenuecat.com/pricing/).
:::

![Experiments](https://www.revenuecat.com/docs_images/experiments/v1/experiments-leading-image.webp)

With Experiments, you can remotely A/B test:

1. Product pricing
2. Product offers (e.g. trial length, trial presence, paid introductory offers, etc.)
3. The number and mix of products offered
4. Paywall imagery, copy, layout, and more with our Paywalls or Offering Metadata

Plus, you can run multiple tests simultaneously on distinct audience or subsets of the same audience to accelerate your learning, and can do so for any Placement you've configured to optimize each of them.

:::tip\[Funnel experiments]
Looking to A/B test different paths in a web funnel instead of different offerings? See [Experimenting with funnels](https://www.revenuecat.com/docs/tools/funnels/experimenting-with-funnels).
:::

## Next steps

- If you're just getting started, make sure your app is ready to use [experiments ](https://www.revenuecat.com/docs/tools/experiments-v1/experiments-overview-v1)
- If you've not yet created an Offering for your test hypothesis, [check out our guide to get started ](https://www.revenuecat.com/docs/tools/experiments-v1/creating-offerings-to-test)
- For instructions on how to set up an Experiment in your Project, read our [guide on configuring experiments ](https://www.revenuecat.com/docs/tools/experiments-v1/configuring-experiments-v1)
- Once the data from your Experiment starts coming in, learn how to [interpret the results ](https://www.revenuecat.com/docs/tools/experiments-v1/experiments-results-v1)