MTR stands for monthly tracked revenue. It's the amount of revenue tracked by RevenueCat (in USD, and before the platform cut) during a one month billing period. This includes paid subscriptions, renewals, and one-time purchases.
If your app takes off and exceeds $10K in the month don't worry – we won't stop tracking your app purchases right away.
You'll get a friendly congratulations email from the team with a reminder to upgrade to the Analyze plan within a grace period.
Each plan includes a base MTR. On Analyze and Grow plans, overages are automatically charged if you exceed the included base MTR. Overages scale down as your MTR goes up.
Here's an example: If your app makes $62,000 in a month and you're on the Analyze Plan, you'd be charged $119 base + ($7 x 30) + ($6 x 12) = $401.
If you were on the Grow Plan and your app made this same amount, you'd be charged the base of $499 with no overages.
See our Fair Billing Policy for more info on how overages are calculated.
We want to help you make more money – we really do! However, RevenueCat is not a payment processor, so we don't take a cut of any payments. Our pricing is structured around the revenue we track because it gets more expensive for us to support larger apps. With our pricing tiers, our goal is to provide enough value that any paid plan will drive more revenue for you than you pay to RevenueCat. If not, our Build plan provides all the backend infrastructure you need to run a best-in-class subscription business, up to $120K/yr, completely free, forever.
Our goal is to help you take advantage of Apple's and Google's 1-year cut reductions as well as the benefits of moving subscriptions to less costly platforms like Stripe. This ensures we aren't disincentivized from making that happen.
Nope! You can integrate RevenueCat with your app on the free Build plan.
No, RevenueCat is not a payment processor. You'll still get paid normally by Apple or Google.
If you ever decide to stop using RevenueCat, we're happy to export the raw Google and Apple receipt tokens. Full exports of the enriched data is only available for Grow subscribers, but all receipts are available to everyone.