--- title: "Pre-built Analytics" description: "Get the full picture on app monetization" --- *Charts* # Get the full picture on app monetization Unified cross-platform analytics that you can filter, cohort and export to get the insights you need to drive your app business. [Talk to us](/book-a-demo) [Start for free](https://app.revenuecat.com/signup) RevenueCat is trusted by over 115,000 apps Trusted by: Notion, Ladder, StockTwits, OpenAI, Buffer, VSCO, Runna, PhotoRoom ### ElevenLabs > “RevenueCat’s analytics give us that opinionated layer with mobile‑native views on trials, renewals, and churn that would take real analytics effort to rebuild accurately on our own.” > — Jack McDermott, Growth Team [Read the case](/customers/how-elevenlabs-hit-1m-arr-in-just-16-days) ## One dashboard for every way your app earns Your source of truth for revenue data across subscriptions, one-time purchases, and even your in-app advertising. ## Track 40+ KPIs with unlimited customization Visualize powerful monetization metrics, including: ## Acquisition Understand the source and volume of new users, dig into the drivers and performance of paid growth campaigns. ### Cohort Explorer Flexibly group customers and measure performance across different metrics over time. Leverage predictive analytics to understand the anticipated pay-back period of your campaign cohorts. ### Realized LTV Per Customer Get a view of how monetization develops over time across all acquired users, highly useful for measuring Return on Ad Spend (ROAS) and CAC payback time. ### New Trials Track volume in this key top of funnel metric, and segment it by dimensions like Apple Search ad campaigns, customer segments and more to see what drives performance. ## Conversion Drill into what drives users to pay you and then do more of it. ### Paywall Encounter See the percentage of new customers that encounter a paywall within their first days. Pair with conversion charts to separate paywall exposure problems from paywall effectiveness problems. ### Paywall LTV Realized revenue generated per paywall viewer from customers who converted within 3 days of their first impression. Compare paywalls by bottom-line value, not just conversion rate. ### Paywall Conversion The percentage of paywall viewers convert within 3 days, across initial conversion, paid conversion, trial starts, and trial conversion. Compare paywalls to find which designs and offers drive the most conversions. ### Initial Conversion Percentage new customers make any purchase or start a trial, cohorted by first seen date. A top-level signal of how well your app and paywall turn new users into engaged customers. ## Retention You worked hard to monetize your users. Leverage insight to keep them around. ### Active Subscriptions Movement Chart The change in unique paid subscriptions over a period, breaking down what caused the change in the active count. ### Subscription Retention Chart How paying subscriptions renew and retain over time by cohorts, typically segmented by start date. ### Churn Chart The percentage of active subscriptions that were lost during a given period and have not yet resubscribed. ### Cancellation Reasons Breaks down survey responses from customers interacting with the Customer Center regarding cancellations or refunds. ## In-App Ad Revenue Get the full picture on your monetization, including revenue and metrics for your in-app advertising. ### Impressions Track the total number of times ads were displayed to users in your app. ### eCPM Compare monetization efficiency across different time periods, countries, or platforms regardless of total impression volume. ### Fill Rate Fill rate shows how successfully ad requests are being fulfilled with actual ads, letting you keep an eye on targeting issues or limited ad inventory. ### Ad Monetized Customers Track the number of times users clicked on ads in your app. Clicks indicate user engagement with ads and can help you understand which ad placements and formats are most effective. ### Clicks Click-through rate (CTR) measures how often users click on ads after seeing them. A higher CTR indicates your ads are relevant and engaging to users. ### ARPDAU Average Revenue Per Daily Active User (ARPDAU) measures the average ad revenue generated per ad-monetized user per day. Calculated as total ad revenue divided by the number of unique users who viewed ads in each period. ## Monetization Health Views that help you keep the finger on the pulse of your app business. ### Save Custom Charts Save your custom filters, segmentation and data views so your team can keep an eye on what matters to you. ### MRR Movement Track the velocity of your business. See how new subscriptions and churned subscriptions affect your MRR. ### Active Trial Movements Understand underlying reasons for changes in active trial trends, such as increases from new trials or decreases from conversions/expirations. ### Subscription Status Chart Monitor the future outlook of the active base, showing what portion of subscriptions are healthy versus those at risk of churning. ### Refund Requests See how many refund requests were granted, declined, or unresolved. Analyze trends to understand drivers. ### Benchmarks Compare subscription metrics against percentile benchmarks for similar apps so you can quickly see where conversion, churn, and retention are outperforming or lagging. ## Don't worry, your data isn't stuck in Charts Data can be exported as a CSV and delivered daily to your cloud storage provider. And if Charts isn’t enough, the REST API gives you programmatic access to the same underlying data so you can pipe it into any BI tool or data warehouse you already use. [Learn more](https://www.revenuecat.com/docs/integrations/scheduled-data-exports) ## Ready to grow? Our entire suite of features comes standard and it's free to get started. [Start for free](https://app.revenuecat.com/signup) [Talk to sales](/talk-to-sales)