---
title: "RevenueCat Targeting"
description: "Optimize pricing, packaging and paywalls for each audience"
---

*Targeting*

# Customize & Target Paywalls

Test and ship the perfect paywall for each audience, insight and placement - without code or app updates. 

[Get Started](https://app.revenuecat.com/signup)
[Request a demo](https://www.revenuecat.com/talk-to-sales/)

Trusted by: Runna, OpenAI, PhotoRoom, VSCO, Ladder

### Unscripted Photographers

> Without RevenueCat Targeting, our end of year sale would have probably failed. We would have lost out on $50,000 in revenue.
> — Damian Dara, Lead iOS Developer

[Read case study](/customers/unscripted-photographers)

## Customize, Segment and Test


## Build a custom paywall— no code, no app updates 

Craft the perfect paywall for every audience and moment. Tweak a template or start with a blank canvas. Our WYSIWYG editor makes it easy for developers and marketers alike to ship in minutes.

[More on Paywalls](https://www.revenuecat.com/feature/paywalls/)

## Control who sees a paywall, when and where

Ready-made filters let you group users by any custom attribute you define; or by dimensions like country, app platform, and app version. Show your paywall when a user triggers an event, opens the app, lands on a feature and more.

## Find a winning segmentation strategy 

Run A/B/n tests to determine which paywall performs best with your target audience. Beyond just initial conversions, pre-built data visualizations and predictive analytics make it easy to understand how your tests impact your full subscription funnel.

[More about Experiments ](https://www.revenuecat.com/feature/experiments/)

## Target custom paywalls based on...

Just a few of the ways you can leverage RevenueCat Targeting to optimize your paywall segmentation strategy. 

### Onboarding
Learn what offering performs best and when - immediately upon app open or after onboarding. 

### Feature Use
First workout? First journal entry? You can show a paywall that highlights features related to their action. 

### Feature Gates
When a user tries to use a feature that is locked, you can present a personalized paywall. 

### Local Markets
Adapt the presence, duration, and pricing of offers to suit local preferences.

### Platform
iOS and Android users have distinct behaviors and preferences, as well as device capabilities.

### Custom Attributes 
Customize paywalls based on demographics, feature usage, and other user data.


## A Complete Mobile App Monetization Platform

Explore our connected growth tools to maximize revenue and subscriber retention.

### Paywalls
Launch a customizable paywall with no engineering effort. Use native templates or configure and test your current paywall remotely with metadata.
[ Learn more](https://www.revenuecat.com/feature/paywalls/)

### Experiments
Test the impacts of changing any paywall variable with RevenueCat Experiments.
[Learn more](https://www.revenuecat.com/feature/experiments)

### Funnels
Unlock flexibility and profit with no-code Web-to-App Funnels. Optimize your funnels with built-in testing tools.
[Learn more](https://www.revenuecat.com/feature/funnels/)


## Ready to grow?

Our entire suite of features comes standard and it's free to get started.

[Start for free](https://app.revenuecat.com/signup)
[Talk to sales](/talk-to-sales)