---
title: "Send in-app purchase events to Braze"
description: "Using in-app purchases events with Braze can help you to create content that understands the context of your customers and their actions."
---

# Send in-app purchase events to Braze

Using in-app purchases events with Braze can help you to create content that understands the context of your customers and their actions.

[Request a demo](/talk-to-sales)
[View the docs](https://docs.revenuecat.com/docs/braze)

## Use the Braze integration to:


### Improve onboarding
Send an onboarding campaign to a user towards the end of their free trial.

### Target surveys
Trigger a feedback survey after a customer cancels a free trial or unsubscribes.

### Win-back subscribers
Send campaigns to users who canceled their subscription or didn’t pursue after their free trial.


## Events

Using our Braze integration you can connect the following events:

## Resources Related to Braze

Content to help you make the most of this RevenueCat Integration.

## How VSCO reduced churn

The Braze and RevenueCat integration enabled winback and upgrade messaging campaigns that ultimately resulted in a Membership churn reduction of almost 5% for VSCO.

[Learn Case Study](/customers/vsco/)

## Winback campaigns with Braze and RevenueCat

*“We are winning back an average of 3.6% of users via the offers we are now confident enough to send out. Our top performing winback segment is at 7.35% for canceled Android subscriptions (not trial) lapses.”* - Kelly Plummer, Director | The Tapping Solution App

[Read the case study](/customers/the-tapping-solution/)

## Ready to grow?

Our entire suite of features comes standard and it's free to get started.

[Start for free](https://app.revenuecat.com/signup)
[Talk to sales](/talk-to-sales)