---
title: "Send in-app purchases events to Clevertap"
description: "Send events, like trial activations, subscriptions, renewals, cancellations and others to CleverTap to improve engagement and retention"
---

# Send in-app purchases events to Clevertap

Send events, like trial activations, subscriptions, renewals, cancellations and others to CleverTap to improve engagement and retention

[Get Started](https://app.revenuecat.com/signup)
[View the docs](https://docs.revenuecat.com/docs/clevertap)

## Use the Clevertap integration to:


### Create campaign triggers
Automatically trigger an email to users who start a trial, subscribe, or cancel.

### Incentivize loyalty
Send a discount code to customer that have been subscribed for a given period of time.

### Proactively deal with billing issues
Reduce churn by getting in front of pesky billing failures.


## Events

Using our CleverTap integration you can connect the following events:

## Ready to grow?

Our entire suite of features comes standard and it's free to get started.

[Start for free](https://app.revenuecat.com/signup)
[Talk to sales](/talk-to-sales)