Integrations /

Send in-app purchase events to Facebook Ads

Better data, better decisions

✓ Accurately track subscriptions generated from Facebook Ad campaigns.

✓ Send trial conversions and renewals directly from RevenueCat to Facebook Ads Manager, allowing for tracking without an app open.

✓ Follow cohorts for months to know the long tail revenue generated by your campaigns.

How RevenueCat Works

RevenueCat generates events for every useful subscription event:

Initial Purchase
Trial Started
Trial Converted
Trial Cancelled

Integrations deliver those events to where you need them, how you want them.

Events are delivered even if users don't open your app. This allows you to truly understand your subscription business — independent of in-app events.

RevenueCat receives Apple and Android in-app purchase tokens, associates them with a user record, and ensures that it is tracked and kept up to date.