---
title: "Send in-app purchase events to Iterable"
description: "Use our integration with Iterable to get a better understanding of what stage a customer is in and reacting accordingly."
---

# Send in-app purchase events to Iterable

Send events, like trial activations, subscriptions, renewals, cancellations and others to Iterable to improve engagement and retention.

[Request a demo](/talk-to-sales)
[View the docs](https://docs.revenuecat.com/docs/iterable)

## Use the Iterable integration to:


### Create campaign triggers
Automatically trigger an email to users who start a trial, subscribe, or cancel.

### Incentivize loyalty
Send a discount code to customer that have been subscribed over 6 months.

### Proactively deal with billing issues
Reduce churn by getting in front of pesky billing failures.


## Events

Using our Iterable integration you can connect the following events:

## Ready to grow?

Our entire suite of features comes standard and it's free to get started.

[Start for free](https://app.revenuecat.com/signup)
[Talk to sales](/talk-to-sales)