---
title: "Meta Ads In-App Purchase Integration"
description: "Get the full performance picture from Meta Ads campaigns, including trials, subscriptions, cancelations, and more."
---

# Meta Ads In-App Purchase Attribution

Get the full in-app performance picture from Meta Ads including trials, subscriptions, cancelations and more.

[Request a demo](/talk-to-sales)
[View the docs](https://docs.revenuecat.com/docs/facebook-ads)

## With this integration you can:


### Track campaign revenue
Follow the long-tail revenue from your Meta Ads campaigns

### Send subscription events
Send trial starts, trial conversions, and renewals directly from RevenueCat to Meta Ads Manager.

### Better understand behavior
Monitor trials, churn, and MRR from campaigns.


## Event names

RevenueCat allows you to choose from different 'Standard' Meta event names. Using 'Standard' events is recommended by Meta for optimizing advertising campaigns and audiences.

## Ready to grow?

Our entire suite of features comes standard and it's free to get started.

[Start for free](https://app.revenuecat.com/signup)
[Talk to sales](/talk-to-sales)