---
title: "Send in-app purchase events to Segment"
description: "With accurate and up-to-date subscription data in Segment, you can power your entire stack with clean in-app purchase data."
---

# Send in-app purchase events to Segment

Connect in-app purchase events like trial starts, subscriptions, cancelations, and more to Segment from the App Store and Play Store

[Request a demo](/talk-to-sales)
[View the docs](https://docs.revenuecat.com/docs/segment)

## Use the Segment integration to:


### Power analytics
Easily connect IAP events to your analytics stack

### Improve engagement
Power push notifications or emails to subscribers that aren't using particular features

### Win back users
Send discount codes to users that have recently canceled


## Events

Using our Segment integration you can connect the following events:

## Ready to grow?

Our entire suite of features comes standard and it's free to get started.

[Start for free](https://app.revenuecat.com/signup)
[Talk to sales](/talk-to-sales)