--- title: "Pricing & Plans – RevenueCat" description: "Predictable pricing and everything you need to grow your subscription app." --- # No plans, no gates. Pay for what you track. Only pay for the active subscriptions you monitor – no hidden tiers or limits. Flexible pricing that grows with your business. [Start for free](https://app.revenuecat.com/signup) [Talk to us](/talk-to-sales) Trusted by: Notion, VSCO, StockTwits, Buffer, GoodNotes ## Growth Tools Paywalls, web-to-app funnels, and A/B/n testing ## All features included ### Build Simplify the implementation and maintenance of in-app purchases across platforms. ### Acquire Acquire more valuable users and more of them centralized access to unified purchase events. ### Convert Boost in-app conversions with tools to target, tailor, and test paywalls. ### Understand Access an integrated single source-of-truth for monetization data and reporting. ### Retain The tools and data you need to prevent churn and win users back. ### Improve Join our global developer community and tap into continuous insights and best practices. ## Driving results for the world’s most downloaded apps > The RevenueCat and Braze integration allowed us to implement fast winback and upgrade messaging that ultimately resulted in a Membership churn reduction of almost 5%. > — Shaheen Essabhoy, Business Intelligence, VSCO **5%** — reduction in churn [Read case study](/customers/vsco) > RevenueCat is at the center of our stack for subscriptions. It enables us to have one single source of truth for subscriptions and revenue data and then allows us to spread that reliable data across all of the great integrations RevenueCat has with the rest of our marketing and analytics stack. > — Olivier Lemarié, Head of Growth and Marketing, Photoroom **2-3x** — trial rates in Japan **50%** — increase in upsell screen conversions [Read case study](/customers/photoroom) > With RevenueCat, we never had to slow down. They made it easy to keep our focus on building the best product while ensuring our mission of accessible, safe AI for everyone. > — Sara Conlon, Head of Financial Engineering, ChatGPT **#1** — in the U.S. App Store within 24 hours [Read case study](/customers/revenuecat-openai) > In just a year from shipping with RevenueCat, I was able to quit my day job to focus 100% on CardPointers. I’ve continued to grow and expand, all thanks to RevenueCat. > — Emmanuel Crouvisier, Founder at CardPointers, CardPointers **~27%** — saved in app store fees with Stripe integration [Read case study](/customers/cardpointers) > “RevenueCat really solved a lot of problems for us and I’d [migrate to RevenueCat] again in a heartbeat. If I ever work on launching another app, I will include RevenueCat from the beginning.” > — Kelly Plummer, Director, The Tapping Solution **50%** — reduction in backend engineering hours **3.6%** — of users won back with new Braze campaigns [Read case study](/customers/the-tapping-solution) > We realized that implementing and maintaining in-app purchases ourselves had taken too much time and resources. You need dedicated people and when they leave it's difficult to replace and transition that knowledge. > — Kemal Ugur, Co-founder & CEO, Pixery Labs **20%** — of data engineering capacity freed **6x** — faster experimentation [Read case study](/customers/pixery-labs) ## Trusted by developers globally ### Capterra rating Rating: 4.8 Highly rated by businesses worldwide for its ease of use and reliability features. ### G2 rating Rating: 4.7 Recognized as a leader in advanced subscription management solutions. ### GDPR Compliant Committed to safeguarding user privacy and complying with EU regulations. ### SOC2 Certified Ensuring the highest standards in security and data management. ## Frequently asked questions ### What is MTR? MTR stands for monthly tracked revenue. It's the amount of revenue tracked by RevenueCat (in USD, before the platform cut) during a one-month billing period. This includes paid subscriptions, renewals, and one-time purchases. ### Why do you base pricing on pre-platform cut revenue? Our goal is to help you take advantage of Apple's and Google's 1-year cut reductions as well as the benefits of moving subscriptions to less costly platforms like Stripe. This ensures we aren't disincentivized from making that happen. ### Do I need a credit card to get started? Nope! You will be asked for credit card details on sign-up but they are optional. However, if you don’t provide credit card details and you reach $2.5k in MTR (congratulations!), parts of the product will become unavailable until you do. ### Does RevenueCat pay me? No, RevenueCat is not a payment processor. You’ll continue to be paid by Apple, Google, Stripe, or any other payment provider you integrate with RevenueCat. ### If I'm on the Pro plan, what happens when I reach $2.5k MTR? Once you reach $2.5K MTR, you'll be charged 1%. For $2.5K, we'll charge you $25. No charges apply on months when you don't hit the $2.5K threshold. ### I’m on a legacy plan — what do your new plans mean to me? For customers on Basic or Starter, you’ll be prompted to move to the new Pro plan so you can take advantage of all of the new features available to you. For customers on the old Pro plan, you’ll be migrated to the new Pro — if you make less than $2.5k MTR you will now pay us nothing, and if you make $2.5k or more in MTR you will now pay us just 1% instead of 1.2%. Customers on our original Build, Analyze, and Grow plans will need to manually upgrade to a new plan to take advantage of our full range of features. ### How is Enterprise pricing set? Enterprise pricing is negotiated with the RevenueCat team to best suit the needs of the business. Pricing is based on agreement terms like commitment, monthly tracked revenue, features utilized, implementation support etc. Discounted pricing is available based on monthly tracked revenue. Please contact the RevenueCat team if you'd like to discuss a Enterprise plan and pricing. ## Ready to grow? Our entire suite of features comes standard and it's free to get started. [Start for free](https://app.revenuecat.com/signup) [Talk to sales](/talk-to-sales)