Run promotional campaigns with Web Billing discounts

You can now create percentage-based discounts and promotional codes directly from the RevenueCat dashboard. This unlocks promotional pricing on the web, overcoming the limitations of the App Store and Google Play which restrict promo codes to free trials only.

Configure your discount in the dashboard by setting the percentage amount, duration mode, and product scope. Generate attributable discount codes and distribute them to users. Users can enter these codes at checkout, or you can apply them automatically via URL parameters or the Web SDK.

This is useful for running seasonal acquisition campaigns, offering win-back incentives to churned subscribers, or giving customer support teams a flexible way to apply appeasement discounts without engineering help.