Integrate in-app subscription events from RevenueCat with Braze


The Braze integration is available on the Pro plan.

RevenueCat can automatically send subscription events to Braze. This can be helpful in understanding what stage a customer is in to react accordingly. For example, you might want to:

  • Send an onboarding campaign to a user in a free trial
  • Allow customer support grant a promotional subscription to a loyal user that experienced issues
  • Send campaigns to users that cancelled free trials

With accurate and up-to-date subscription data in Braze, you'll be set to turbocharge your campaigns ⚡️


The Braze integration tracks the following events:

Initial PurchaseThe first purchase of an auto-renewing subscription product that does not contain a free trial.
Trial StartedThe start of an auto-renewing subscription product free trial.
Trial ConvertedWhen an auto-renewing subscription product converts from a free trial to normal paid period.
Trial CancelledWhen a user turns off renewals for an auto-renewing subscription product during a free trial period.
RenewalWhen an auto-renewing subscription product renews OR a user repurchases the auto-renewing subscription product after a lapse in their subscription.
CancellationWhen a user turns off renewals for an auto-renewing subscription product during the normal paid period.
Non Subscription PurchaseThe purchase of any product that's not an auto-renewing subscription.
ExpirationA subscription has expired and access should be removed.
Billing IssuesThere has been a problem trying to charge the subscriber.

This does not mean the subscription has expired (in the case of a grace period enabled).

For events that have revenue, such as trial conversions and renewals, RevenueCat will automatically record this amount along with the event in Braze.


1. Set Braze User Identity

If you're using the Braze SDK, you can set the User Id to match the RevenueCat App User Id. This way, events sent from the Braze SDK and events sent from RevenueCat can be synced to the same user.

Configure the Braze SDK with the same App User Id as RevenueCat or use the .changeUser() method on the Braze SDK.

// Configure Purchases SDK
Purchases.configure(withAPIKey: "public_sdk_key", appUserID: "my_app_user_id")

// Change user in Braze SDK

// Optional User Alias Object attributes
Purchases.shared.setAttributes(["$brazeAliasName" : "name", 
                             "$brazeAliasLabel" : "label"])
// Configure Purchases SDK
[RCPurchases configureWithAPIKey:@"public_sdk_key" appUserID:@"my_app_user_id"];

// Change user in Braze SDK
[[Appboy sharedInstance] changeUser:@"my_app_user_id"];

// Optional User Alias Object attributes
[[RCPurchases sharedPurchases] setAttributes:@{
    @"$brazeAliasName": @"name",
    @"$brazeAliasLabel": @"label"
// Configure Purchases SDK
Purchases.configure(this, "public_sdk_key", "my_app_user_id");

// Change user in Braze SDK

// Optional User Alias Object attributes
Map<String, String> attributes = new HashMap<String, String>();
attributes.put("$brazeAliasName", "name");
attributes.put("$brazeAliasLabel", "label");


(Optional) Send User Alias Object fields to RevenueCat

If you are looking to send an alternative unique user identifier that is different than your App User ID, update users with the below data as Subscriber Attributes.

$brazeAliasNameThe Braze 'alias_name' in User Alias Object
$brazeAliasLabelThe Braze 'alias_label' in User Alias Object

Both attributes are required for the User Alias Object to be sent alongside your event data. These properties can be set and removed manually, like any other Subscriber Attribute.

RevenueCat will always use the User Alias Object to identify events into Braze, if set, as opposed to the RevenueCat App User ID.


Remove any client-side purchase tracking

Make sure to remove all client-side tracking of revenue. Since RevenueCat will be sending events for all revenue actions, tracking purchases with the Braze SDK directly can lead to double counting of revenue in Braze.

2. Send RevenueCat Events to Braze

After you've set up the Purchases SDK and Braze SDK to have the same user identity, you can "turn on" the integration and configure the event names from the RevenueCat dashboard.

  1. Navigate to your project in the RevenueCat dashboard and find the Integrations card in the left menu. Select + New
  1. Choose Braze from the Integrations menu
  2. Add your Braze instance and API key
  3. Enter the event names that RevenueCat will send or choose the default event names
  4. Select whether you want RevenueCat to report proceeds (after app store cut) or revenue (gross sales)

Braze configuration page