---
title: "Web Purchase Button – Skip App Store Fees & Boost Revenue"
description: "Add a compliant ‘Buy on Web’ button to any RevenueCat paywall in minutes. Skip App Store fees, target U.S. iOS users, run A/B tests, and keep up to 30 % more."
---

# Keep 30% more revenue with a single button

Add a Web Purchase Button to any RevenueCat Paywall and send users to a hosted web checkout. No code, no store fees, fully compliant

[Get started free](https://app.revenuecat.com/signup)
[Get a Demo](https://www.revenuecat.com/book-a-demo)

## Launch powerful web-enabled paywalls in minutes

Drag, drop, and go live, all before your coffee gets cold. With built-in hosting, zero PCI concerns, and instant unlocks, you’ll ship faster than ever.

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[Explore the docs](https://www.revenuecat.com/docs/tools/paywalls/creating-paywalls/web-purchase-button)

## Compliant  by default,
flexible  by nature

Platform rules around app-to-web purchases are evolving. Following the April 2025 Epic vs Apple ruling, Apple and Google now allow apps to link to web payments in more markets, with specific requirements on how those links are shown. RevenueCat gives you the tools to follow those rules, based on the latest [app-to-web purchase guidelines.](https://www.revenuecat.com/blog/engineering/app-to-web-purchase-guidelines/)

You decide where the Web Purchase Button appears using Targeting, so it's only shown in countries, platforms, and scenarios that meet store policies. When new markets open up, you can expand instantly; no app update required. If a web product isn't available, we automatically fall back to native IAP, so you never lose a sale.

## Smarter paywalls, more revenue

A/B testing tools and analytics make optimizing conversion easy.

### Measure what matters
Split traffic and compare IAP-only versus web-eligible paywalls in real time. See full funnel analytics to understand immediate and long-term impact

### Iterate your way to success
Swap copy (“Save 30 % on web”), discounts, or layouts without another App Store review


## How to ship a paywall with the Web Purchase Button

- Create a web product in the product catalog
- Edit or build a paywall in the paywall builder
- Add a purchase button and link it to your web checkout
- Publish and test instantly, no app update required

## Frequently asked questions

### Is the Web Purchase Button available worldwide?

The Web Purchase Button can be shown worldwide. Whether you’re allowed to use it depends on App Store and Google Play policies in each country. As those rules continue to open up, you control where the button appears using Targeting; no app update required. 

### Can or should I remove IAP entirely?

No. Apple still requires offering IAP alongside external payments. RevenueCat lets you show both or run tests to find the right mix.

### What payment processor is used by the Web Purchase Button?

RevenueCat Billing uses Stripe, with standard processing fees plus your normal RevenueCat plan fee. Other payment processors are coming soon.

### Will using the Web Purchase Button mess up my analytics?

All web and in-app transactions roll into the same charts, webhooks, and integrations automatically.


## Ready to grow?

Our entire suite of features comes standard and it's free to get started.

[Start for free](https://app.revenuecat.com/signup)
[Talk to sales](/talk-to-sales)