---
title: "Win-back Campaigns for Web | RevenueCat"
description: "Automatically recover churned subscribers with email-based win-back campaigns that re-subscribe users on the web at higher margins."
---

*Win-back Campaigns*

# Recover churned subscribers automatically on the web

Reach lapsed users via email the moment their access expires. Send them to a no-code web checkout where you keep more of the revenue.

[Get started](https://app.revenuecat.com/signup)
[Read the docs](https://www.revenuecat.com/docs/web/winback-campaigns)

## Why run win-back campaigns on the web?

Native win-back offers wait for the user to come back. Win-back campaigns reach out proactively.

### Higher margins
Bypass the 15-30% platform commission. Offering a generous discount on the web still improves your effective revenue per recovered subscriber.

### Proactive outreach
Native offers wait for the user to return to the app store. Win-back campaigns reach out via email the exact moment their access expires.

### Full pricing control
You control the exact discount amount, duration, and terms without being restricted to native introductory pricing rules.


## Set it up once, recover revenue forever

Pick the app, choose the offer. RevenueCat monitors for expirations automatically.

1. **Pick your app**
   Send actionable real-time data between RevenueCat and your marketing attribution tools to measure the performance of your campaigns.

2. **Choose your offer**
   Leverage predictive analytics to understand the anticipated pay-back period of your campaign cohorts.

3. **RevenueCat handles the email and attribution**
   Trigger smart lifecycle campaigns and target churned users with win-back messaging based on real-time events—no matter where they happen.


## The math of web win-back

Revenue comparison showing App Store keeps $70 of $100 after fees while Web keeps $97 of $100

## Everything you need to win them back

Access ready-to-use growth tools that work together seamlessly to maximize your revenue.

### Automatic user attribution
Web purchases are automatically linked to the user's existing app account.

### Cross-platform reach
One campaign re-engages churned subscribers across every platform.

### Any billing engine
Win-back campaigns work with Web Billing, Stripe Billing, and Paddle. [View supported integrations](/integrations)

### Works alongside native offers
An additional win-back channel that runs alongside Apple or Google offers.


## Ready to grow?

Our entire suite of features comes standard and it's free to get started.

[Start for free](https://app.revenuecat.com/signup)
[Talk to sales](/talk-to-sales)