---
title: "Why RevenueCat — In-app revenue for 50,000+ apps"
description: "Save engineering time and get the tools and data you need to grow your business on the app stores."
---

# Build features instead of in-app purchase plumbing

RevenueCat helps you grow and manage all in-app purchases—from subscriptions to one-time buys and virtual currency. Build paywalls remotely, test variants without updates, and track LTV with near-realtime data.

[Get started](https://app.revenuecat.com/signup)
[Talk to the team](/talk-to-sales)

Trusted by 118,000 apps processing $15B+ in annual revenue

Trusted by: Notion, StockTwits, OpenAI, Buffer, VSCO

## One SDK. Every purchase. Zero servers.

Always up‑to‑date with StoreKit, Google Play Billing, and all your other tooling - no maintenance sprints ever again.

[Explore the docs](/docs/welcome/overview)

- **Free up to $2500 MTR**
Only pay when you earn. Usage-based pricing starts after you reach $2,500 in monthly tracked revenue.
- **Bank‑grade reliability
**99.99% uptime and billions of receipts processed daily ensure your system stays stable and trusted.
- **Simplify cross-platform
**Users can buy on any platform—iOS, Android, web, or Roku—and content unlocks everywhere automatically.

## Launch stunning paywalls without code or app updates

Launch faster with stunning templates that are fully customizable, or build your own from scratch. Publish changes remotely, with the press of a button. Rendered in SwiftUI and Jetpack Compose for amazing UX.

## Prove what works with A/B/n experiments

Run up to 4 simultaneous variants with prices, layouts, copy, and images. Track full‑funnel impact, and check back for long-term performance with retained experiment cohort data.

### Pixelcut

> Learn how Pixelcut improved conversion to payer by 16% with a single experiment
> — Dominique Yahyavi, Co-Founder

[Read case study](/customers/pixelcut)

## Unlock revenue insights instantaneously

- Near realtime dashboard: <1 hr data latency
- Cohort Explorer: Visualize retention and revenue by signup month, week, or even day
- LTV Predictor: Forecast 12‑month revenue with ML

## Retain more revenue while cutting down on support

- Self‑serve management: switch plans, restore, cancel, refund
- Save offers: trigger discounts on cancel intent
- Exit surveys: capture churn reasons automatically
- Refund handling: send Apple data instantly and
see refund rates drop

### dub

> Learn how Dub decreased churn rates by **61%** through RevenueCat powered win-back campaigns.
> — Dub, Build, share & copy portfolios

[Read case study](/customers/dub-app)

## Why choose RevenueCat?

Compare the tools that power in-app revenue. RevenueCat leads with full support for subscriptions, native paywalls, testing, and predictive insights—at scale.

| Feature | Competitors | RevenueCat |
| --- | --- | --- |
| Subs, IAP & virtual currency | Partial | Full support |
| Native paywall editor | Limited platforms/webviews | SwiftUI % Compose native |
| A/B & variant tests | Limited variants (paid only) | Up to 4 variants |
| Global scale | <10K apps / <$2B combined | 50K+ apps / $8B+ yearly rev |
| Predictive LTV | Limited / paid only | Built-in |

Data as of June 2025, drawn from public pricing pages and docs

## Driving results for the world’s most downloaded apps

> With RevenueCat, we never had to slow down. They made it easy to keep our focus on building the best product while ensuring our mission of accessible, safe AI for everyone.
> — Sara Conlon, Head of Financial Engineering, ChatGPT

**#1** — in the U.S. App Store within 24 hours
[Read case study](/customers/revenuecat-openai)

> RevenueCat is at the center of our stack for subscriptions. It enables us to have one single source of truth for subscriptions and revenue data and then allows us to spread that reliable data across all of the great integrations RevenueCat has with the rest of our marketing and analytics stack.
> — Olivier Lemarié, Head of Growth and Marketing, Photoroom

**2-3x** — trial rates in Japan
**50%** — increase in upsell screen conversions
[Read case study](/customers/photoroom)

> In just a year from shipping with RevenueCat, I was able to quit my day job to focus 100% on CardPointers. I’ve continued to grow and expand, all thanks to RevenueCat.
> — Emmanuel Crouvisier, Founder at CardPointers, CardPointers

**~27%** — saved in app store fees with Stripe integration
[Read case study](/customers/cardpointers)


## Frequently asked questions

### Why not just build it ourselves?

Because every app store update breaks custom code, engineers hate maintenance, and you’ll still lack analytics, paywalls, and experiments.

### Why choose RevenueCat over StoreKit 2 directly?

SK2 is local‑device only; RevenueCat adds a cross‑platform backend, real‑time data, experiments, and user management UI.

### How is RevenueCat better than competitors?

We’re the only platform that combines a fully native paywall builder, 4‑way experiments, predictive LTV, virtual currency support, and proven scale. Just [check out Appfigures’ SDK data](https://appfigures.com/top-sdks/payments/all).

### Is my data locked in?

No. All events can stream to your warehouse via webhooks or integrations. Export raw CSVs anytime.

### What happens if RevenueCat goes down?

Our SDK caches entitlements locally; users keep access. 99.99 % uptime SLA available on Enterprise plans.

### How much does it cost?

Free unless you earn $2 500 MTR, then just 1 % of tracked revenue. Custom enterprise pricing available.


## Ready to grow your app’s revenue?

Enjoy all features at zero cost in months where you 
make less than $2500. Cancel anytime.

[Start for free](https://app.revenuecat.com/signup)
[Schedule a demo](/talk-to-sales)