Annual Recurring Revenue (ARR) Chart

Annual Recurring Revenue (ARR)

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The Annual Recurring Revenue, or ARR, chart is an annualized estimation of your recurring revenue. It is computed by multiplying MRR by 12. Non-recurring subscriptions, consumable, or one-time purchases are not computed in ARR. Also, a subscription contributes to ARR until it expires, the auto-renew status has no effect. Note that ARR calculations excludes store cuts.

ARR is an important metric to track as it is a common benchmark for subscription companies and is a good way to assess scale of your existing business.