
Subscription pricing psychology: How to influence purchasing decisions
Five principles to better communicate your prices
Five principles to better communicate your prices
How Deezer balanced performance and brand marketing, fixed its freemium strategy, and learned when to ignore A/B test results.
A new editor, more flexibility, and full control over your paywall’s design.
How creative testing and paywall tweaks helped Zumba scale to $4.5M ARR in 14 months
Apple’s latest API aims to simplify complex in-app purchases - ideal for apps with large catalogs and bundled subscriptions.
At Applica, we’ve run countless paywall experiments, and this method consistently helps us understand what matters most to users.
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen nowFrom a student side project to a thriving business - how Genius Scan stayed focused on users and kept growing.
Understand what motivates users and turn insights into revenue.
How to uncover real insights about pricing without falling for common biases
Explore the connection between paid campaigns and organic app growth—and how to make them work together.
Learn how Phil Carter's Subscription Value Loop framework helps subscription apps scale sustainably—plus, why balancing data with intuition is the key to growth.
Smart discounting strategies: Use deals to drive growth without risking your app’s profitability.
From the web to your app: Insights on the rising web-to-app trend
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”