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Understanding lifetime value (LTV) for subscription apps
What is LTV? Understand why it matters, its limitations, and how RevenueCat helps.
Growth blog posts
The complete beginner’s guide to app user testing
Everything you need to kickstart app user testing—tips, tools, and techniques.
“Customers who reach out are the ones who care” — Eli Winderbaum, Captions
On the podcast: scaling app support, the importance of fast response times, and treating support like a concierge service.
Sunrise Wins Big with a Stellar Product Hunt Launch
Sunrise Takes the Top Spot in Our Ship-a-ton Product Hunt Launch Giveaway!
How 6 apps used OneSignal to win back users and cut churn
From gaming to fintech, see how personalized re-engagement campaigns with OneSignal are driving retention and reducing churn.
Announcing the Winners of the 2024 Shippie Awards!
The winners of our inaugural Shippie awards, for 2024
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
“In 2024, things have probably never been better” — Eric Crowley, GP Bullhound
How consumer subscription apps are rebounding, improving retention, and leveraging Maslow’s Hierarchy to drive growth in 2024.
Key insights from App Growth Annual 2024
Check out the highlights, replays, and a few gems you might’ve missed along the way.
How to increase your annual subscription uptake
Inspiration from Runna, Mino, Freedom and more
“I don’t start working on something unless I’m confident it’s something I care about” — Christian Selig, Apollo
Exploring Apollo’s journey: from its rise to becoming Reddit’s top app to its shutdown, and what’s next for creator Christian Selig.
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The essential guide to TikTok Ads for subscription apps
Everything you would possibly need to know to unlock growth for your subscription app using TikTok Ads.
Here’s the full lineup for App Growth Annual 2024
A one-day event packed with insights and strategies from the leading voices in mobile app growth.
Apple fiscal calendar 2025 and payment dates
Stay in sync with Apple’s financial calendar and keep track of crucial payout dates
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom