Giordano Contestabile was told the number one reason users didn't subscribe to Life360 was that the free tier was "good enough" — so instead of making the free tier worse, he built a company-wide experimentation engine to find out what they would actually pay for.
Moving from a hard paywall to freemium is like switching from checkers to chess
Kenneth Schlenker dropped Opal’s paid conversion rate from 20% to 9% — and it resulted in an explosion of daily active users and compounding revenue.
On the podcast: how AI can turn your onboarding from a chore into magic, hyper-personalized experiences that drive both retention and revenue, and why your value-to-noise ratio matters more than how many features you ship.
Why your Russian subscriptions are about to churn
On the podcast: the product-driven growth loop behind the #1 VPN app in the world, why they intentionally leave money on the table, and how the prettiest design often loses in their A/B tests.
On the podcast: about hitting $1M ARR in four months with no paid ads, why trial extensions beat discounts for saving cancellations, and why you should be hiring content creators, not influencers.
On the podcast, I talk with Michael and Mark about the boom in hardware-enabled subscriptions, why nothing worked until they stopped optimizing and started building a better product, and how they doubled their price to $79 even though the data said they could charge more.
On the podcast: how earned media can drive paid performance, building features that make for good tweets, and why stripping out your onboarding quiz might beat optimizing it.
On the podcast, I talk with Cem about the premium trap many apps fall into, why free trials work even for freemium products, and how ‘try for $0.00’ actually outperforms ‘try for free’.
On the podcast, I talk with Jeff about Tinder's $50 million paywall win. Why now is such a great time to build apps, and how hard paywalls can mislead you about product-market fit.
On the podcast I talk with Alper about the competitive advantage of ignoring (some) best practices, the risk of drawing false conclusions when researching competitor ads, and why poor metrics are just facts until proven problematic.
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