David Barnard

Author’s posts

• “A big market is great only if you can take a substantial share of it” — Patrick Falzon, The App Shop

  • Growth

  On the podcast: estimating the revenue potential of an app, crafting an exit strategy, and why LTV is such a terrible metric.

  

• How a Golf App Doubled Revenue with Bold Bets — Alex Prasad, V1 Sports

  • Growth

  Why simplifying monetization transformed V1 Sports’ business

  

• The #RCGrowthChallenge: Win a $15k budget & 3 months of hands-on support from Steve P. Young

  • Company
  • Growth

  Announcing, the #RCGrowthChallenge 2024

  

• “With TikTok, good quality content can go viral from scratch.” — Joseph Choi, Viral App Founders

  • Growth

  How apps can leverage TikTok’s discovery power with viral content, micro-influencers, and shareable features.

  

• “As seen on TV is a real thing, as seen on Instagram isn’t” — Ryan Beck, Pray.com

  • Growth

  The risk of ad creative concentration, how to reach older high-value demographics, and why the ultimate KPI is revenue.

  

• “Customers who reach out are the ones who care” — Eli Winderbaum, Captions

  • Growth

  On the podcast: scaling app support, the importance of fast response times, and treating support like a concierge service.

  

• “In 2024, things have probably never been better” — Eric Crowley, GP Bullhound

  • Growth

  How consumer subscription apps are rebounding, improving retention, and leveraging Maslow’s Hierarchy to drive growth in 2024.

  

• “I don’t start working on something unless I’m confident it’s something I care about” — Christian Selig, Apollo

  • Growth

  Exploring Apollo’s journey: from its rise to becoming Reddit’s top app to its shutdown, and what’s next for creator Christian Selig.

  

• Apple fiscal calendar 2025 and payment dates

  • Growth

  Stay in sync with Apple’s financial calendar and keep track of crucial payout dates

  

• Insights from Dilip Reddy on brand defense, ROAS, and scaling for Apple Search Ads

  • Growth

  The impact of Apple Search Ads on organic search, how to save money on brand defense, and why ROAS shouldn’t be the only thing you optimize for.

  

• “People are going web-to-app for the wrong reasons…” — Thomas Petit, Independent App Consultant

  • Growth

  Discover the true potential of web-to-app beyond just avoiding fees. Reach new audiences, enhance B2B support, and tailor user journeys for greater success.

  

• “Our users are everywhere, so we feel like our marketing should be everywhere” — Steven Meyers, Babbel

  • Growth

  Babbel's Steven Meyers on how the language-learning app finds success with traditional offline marketing channels.