Two Key Metrics You Won’t Find in the State of Subscription Apps Benchmarks
- Growth
We explain why we left out these metrics (LTV and CAC), what they mean, and why they're essential for all subscription apps to measure.
RevenueCat author Traci Hirokawa
Author’s posts
What’s a good trial conversion rate for in-app subscriptions in 2022?
- Growth
Benchmarking how conversion rates stack up for different trial periods.
How many subscribers should you expect after one year?
- Growth
Average retention rates at the end of one year
