Back to the RevenueCat homepage

Reactivation Revenue Opportunity Calculator

How much additional revenue could you recover by actively working to reactivate churned subscribers? Benchmarked against RevenueCat's State of Subscription Apps 2026.

Your App

SOSA 2026 benchmark for Media & Entertainment

Monthly reactivation:15.8%Annual:7.0%Weekly:11.8%

Your Plans and Metrics

One app can have multiple plans

Indicate them all here. For example, Monthly and Annual can both be selected.

Weekly

Monthly

Mid
$
Your current reactivation rate
6.7%
12M churned pool
1,440
Extra revenue
$0

Quarterly

Annual

High
$
Your current reactivation rate
4.5%
12M churned pool
264
Extra revenue
$0