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App Store & Google Play Fee Calculator

Calculate your Apple and Google app store fees, blended across every payment path. Combine IAP and alternative payments to explore your options.

Reflects the latest commission rates and program changes.

Capture more revenue with app-to-web

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Your app

IAP revenue is always included. Choose whether to layer one alternative path alongside it.

$
Program enrollment

All Apple programs require enrollment in App Store Connect; check the ones you're enrolled in.

Advanced modeModel subscriber lifetime, VAT, install mix, and outside payment-provider costs.

Your fee breakdown

Live blended estimate

Reduced

This estimate assumes enrollment in the App Store Small Business Program; qualifying developers must enroll in App Store Connect.

Net proceeds$63,750per month
Gross revenue$75,000incl. VAT, before fees
Effective fee rate15.00%Every fee combined

Fee breakdown

per month

  • Apple commission — IAP15% of applicable revenue

    Monthly IAP revenue uses the applicable Apple rate. $75,000/month · $75,000.00 × 15% = $11,250.00

    $11,250
  • Net proceeds

    Revenue excluding tax after Apple commission and provider fees. $75,000.00 − $11,250.00 − $0.00 = $63,750.00

    $63,750

Compare payment paths

Each row shows your fee if all your revenue went through that one path.

  • In-App Purchase (IAP) only$11,250
    15% store fee
  • Alternative payments (in-app) (n/a here)—
    Not offered for this buyer region
  • Alternative payments (external link-out)$0
    0% store fee

How to use the RevenueCat app store fee calculator

  1. Pick your region
  2. Define your payment path
  3. Enter your monthly revenue for that path
  4. Tick any programs you qualify for
  5. Bonus: Turn on Advanced mode for more detail

Getting your inputs right

  • Existing revenue

    If you already have sales on a specific payment path, use last month's IAP revenue from App Store Connect or Play Console, or your alternative payment revenue from your processor's dashboard.

  • Estimated revenue

    If you're adding a new path with no sales yet, estimate it: e.g., you can multiply expected monthly sales by your price.

  • Transaction value

    Average transaction value is your price per sale, like your subscription price or one-time purchase price.

  • Subscriber lifetime

    Subscriber lifetime is how long an average subscriber stays before canceling.

App Store & Google Play Fees Explained

Apple charges a commission on every purchase. The rate depends on your region, which payment path you use, and whether you qualify for a reduced rate.

In-App Purchase (IAP)

Apple's default checkout, built into your app. The standard rate is 30% in the US and most of the world. In the EU, Japan, and Brazil, it's 26%.

Alternative payments (in-app)

Available in markets including the European Union, Japan, and Brazil. Lets you use a different payment processor inside your app, alongside or instead of Apple’s In-App Purchase (IAP).

Apple charges 20% in the EU and 21% in Japan and Brazil, or 10% at the reduced rate. The reduced rate applies if you are in the App Store Small Business Program, enrolled in an eligible Apple partner program, or processing an auto-renewing subscription after the customer’s first year. Your payment processor’s fees are separate.

Alternative payments (external link-out)

Sends the customer from your app to a website to complete the purchase.

In the United States, Apple currently charges 0% commission under the active Epic v. Apple court injunction. The final US rate remains subject to the ongoing court process and could change.

In the European Union, Japan, and Brazil, Apple charges 15% standard rate or 10% at the reduced rate. The reduced rate applies if you are in the App Store Small Business Program, enrolled in an eligible Apple partner program, or processing an auto-renewing subscription after the customer’s first year.

In the EU, Japan, and Brazil, the link-out commission applies to purchases made within seven days of the tap; subscriptions started in that window remain commissionable on renewal.

Small Business Program

If your App Store proceeds were up to $1,000,000 last calendar year and you've enrolled in the Small Business Program, you pay the reduced rate. The calculator assumes you've enrolled, and estimates your proceeds from the IAP revenue you enter.

Partner programs

Apple's Mini Apps, Video, and News Partner Programs also qualify you for the reduced rate, separately from revenue. If you're enrolled in one, tick the box and the calculator applies it.

FAQs

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