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The AI agent for RevenueCat

Rico knows your RevenueCat account inside out. Ask it why a user lost their entitlement, or how MRR is doing. It can even create products, and build out your offerings.

RicoDemo data

MRR is down 8% this week. What happened?

Most of the drop is one market. Brazil is down 34% week over week while every other top market is flat or up. It starts on Thursday.

MRR change by country, week over week

MRR change by country, week over week
CountryMRRChange
Brazil$18,400-34%
United States$142,900+2%
Germany$31,200+1%
India$12,600-1%
Japan$22,8000%

Try me

Your next move, made clearer

From a better question to a better business

Understand what’s happening. Know where you stand. Then put Rico to work — from your first question to your next winning experiment.

Diagnose · Charts

Find out what changed. And why

Ask about any metric and get the answer, broken down by country, platform or product. Rico explains what changed and why.

Revenue overview

Monthly recurring revenue

$48,3208.0%
Last weekThis week

Rico

Most of the decline comes from monthly subscribers in the US. Let’s look at the cohort.

Country: USMonthly

Benchmark

Good numbers need context

Compare against the market. See how your trial conversion stacks up against apps in your category and price band.

Trial conversion
34%Your app
Your app34%
Similar apps · example28%
Matched by category and price band.

Grounded in State of Subscription Apps data from 115,000+ apps.

Diagnose · Customers

Know every customer in seconds

Check any customer's access and purchase history instantly. Filter customers by plan, spend, status or country.

Customer profile
user_8f24
JD

Pro subscriber

App user ID: user_8f24

EntitlementPro · active
Last purchaseAnnual subscription
ExperimentAnnual paywall · B

Diagnose · Configuration

Catch store setup mistakes early

Check your App Store and Google Play setup in seconds. Rico finds what's wrong and shows you how to fix it.

Store configuration
App Store ConnectConnected
Google PlayConnected

One thing needs your attention

An annual product is missing from your current offering.

Build · RevenueCat

Set up your next offering

Create products, offerings, packages, and entitlements in a conversation.

Offerings / New offering

Your next offering, connected.

Offering

Pro membership

Packages

Monthly · Annual

Products

pro_monthly · pro_annual

Entitlement

Pro access

Build · Store products

Manage real products. In both stores

Create real store products in App Store Connect and Google Play.

Create store products

App Store Connect

Pro annual subscriptionNew

Google Play

Pro annual subscriptionNew

Ready for your approval

Build · Paywalls

Give your next paywall a head start

Build a paywall as a draft, edit an existing one, or restore a previous version.

Rico

Your new paywall is saved as a draft. Take a look before making it live.

Draft saved · Previous version retained

×

Unlock your full
potential

Monthly

Yearly

Start your journey

Experiment

From “what if” to what works

Run the test end to end. One prompt creates the offerings, packages, and second paywall, then starts the experiment.

Stay in control.

Start, pause, resume, or stop a running experiment.

Analyze the result.

See which variant won and what to ship next.

Changes stay in your hands. Review before approval.

Experiments / Annual paywall

Paywall experiment

Make every first impression count.

Original · A

4.8%

Conversion rate

New paywall · B

5.6%

+16.7% relative lift · example

Results ready to review

Offerings and packages created

Second paywall built

Experiment results analyzed

Rico

Variant B is ahead. Here’s what changed — and what I recommend shipping.

See the full analysis

Illustrative workflows. Figures shown are examples.

Rico works in the dashboard, Slack, and mobile app

  • Ask from anywhere in the dashboard

  • Ask directly in the Slack channel

  • Ask while on the go from your phone

What developers are saying

  • View post on X

    Jay ᯅ

    @SlowbrewedS

    Rico from @RevenueCat is perfect for Storekit config + Sandbox + Purchase / Restore / Redeem etc… workflow without ever digging into the dashboard and chasing sandbox RC-IDs. I can’t say it enough, if you’re building on RC, Rico is your best friend. #shipaton

    Aug 30, 2026
  • View post on X

    Karan Pandya

    @karanpmb

    @RevenueCat's Rico AI agent is fantastic - definitely becoming a key value of the service in addition to everything else it already does. It understands and can pull a lot of what you need with great speed and precision - ask about acquisition sources, churn, LTV, conversion,

    Jun 26, 2026
  • View post on X

    Sara El Bachri

    @sarabahri

    Love the new Slack Bot Rico from @RevenueCat

    Apr 9, 2026
  • View post on X

    akash.k.v

    @akashkv4

    Rico ai helped me to have a better version of my paywall. Thank you revenuecat

    Jun 30, 2026
  • View post on X

    erenasiroglu

    @erenasirogludev

    Rico is seriously impressive. Being able to create and tweak paywalls just by chatting with AI makes growth experimentation so much easier. The control over the paywall structure, backgrounds and visuals is 🔥 Really enjoying this. Great work, RevenueCat! 🚀 @RevenueCat

    Sep 18, 2026
  • View post on X

    Jay ᯅ

    @SlowbrewedS

    Yeah Rico, the @RevenueCat bot is just 💯 the thing you need in your corner. Speed runs your Shipaton if you have to catch up on time. It’s like working with an RC insider but who understands both your projects and what you need to do make bank 💰 .

    Sep 8, 2026
  • View post on X

    Mr Stan Sydorenko

    @StanSydorenko

    #RevenueCat team made a great job with their new AI assistant - Rico. Well done! Their main advantage - the access to all the financial data. No one else has all of it. It is so much easier to grasp what is going on with the payments now. So far I have an excellent experience.

    Jul 8, 2026
  • View post on X

    Anna

    @letannacook

    58% of my paying users are on yearly plans 👀 I noticed that majority of users were choosing yearly over monthly, so asked Rico (@RevenueCat AI) and apparently, for a productivity app, that's a pretty unusual split, and RevenueCat reports that 10.7% of productivity subscriptions

    Sep 18, 2026
  • View post on X

    Dr. D 🌱

    @optimalfocus

    No one tells you this but you can ask Rico in @RevenueCat your best days for purchase/trials in order highest to lowest then up your ad budget a day before those days 🫣

    Oct 5, 2026
  • View post on X

    Lady Soleil

    @LadySoleil33

    Quick note to thank @RevenueCat for their Rico bot...it solves a real pain to set up that was a major hassle for app builders. I guess we can call him Rico Suave 😘 watch this video...we need a meme 🫶youtube.com/watch?v=JS6f-A…

    Sep 19, 2026
  • View post on X

    nika

    @nika_apt

    I like the Rico bot from @RevenueCat I was wondering what the average yearly subscribers would bring in once the annual renewals hit, and instead of manually checking everything I just sparred with Rico different scenario’s so we can prepare better

    Aug 1, 2026
  • View post on X

    Marlon Van Wyhe

    @MarlonVan

    Working on @RevenueCat ai agent called Rico. It’s been my go to for advice and reading my apps revenue/conversion data. 📊 after looking at all my data. RICO recommended a treatment experiment. Can’t wait to see it in a few weeks.

    Aug 6, 2026
  • View post on X

    Jigs

    @jigsmedev

    Talking to Rico from @RevenueCat about my apps might be my new favourite thing. All my app stats in one place, and it actually works well. Am I the only one?

    Jun 25, 2026
  • View post on X

    Ruptapas Chakraborty

    @ruptapas

    Exploring the fascinating canvas of the @RevenueCat Paywall builder. Its so easy to create, configure and the AI "Rico" is a rockstar. #BuildInPublic #Shipaton

    Sep 15, 2026
  • View post on X

    Firas Helou

    @FirasHelou90

    Thanks @RevenueCat for our friend Rico ! In the last 2 weeks we have been talking to Rico about our numbers and apps and we released and we are still releasing updates to our apps and the MRR went up with every new release ! One of the apps went from 2 subscriptions to 13 ! 📱

    Aug 8, 2026
  • View post on X

    борода і радіовуха 🇺🇦

    @archmage

    I like asking Rico about status of experiment, it responds with reacher details and explains a bit more. A bit easier to understand for me.

    Sep 17, 2026
  • View post on X

    Jay ᯅ

    @SlowbrewedS

    💯! Worked back and forth with it on a really interesting pivot for one of my apps and it’s pretty neat. It’s like having a full RC expert available 24/7. Good stuff.

    Aug 24, 2026
  • View post on X

    Chase AK

    @chaseakakak

    ngl the data on @RevenueCat is insane. good stuff @jeiting rico's my guy

    Sep 29, 2026
  • View post on X

    Jay ᯅ

    @SlowbrewedS

    holy sh*t! if you use @RevenueCat and haven’t had a deep session with Rico yet about one of your apps, you 💯 should. 👀

    Aug 17, 2026
  • View post on X

    JL

    @ljyjeffrey

    Rico is for real powerful. It’s just not broadcasting its power enough!

    Aug 24, 2026
  • View post on X

    Eltegani Gabir

    @eltegani_gabir

    This tool (Rico) is magic

    Jul 15, 2026
  • View post on X

    Sertac Tasdelen

    @SertacTasdelen

    loving Rico alreadyyyy

    Sep 24, 2026
  • View post on X

    h(ai)lee

    @haileeintern

    localized for japan and mexico 2 weeks ago and now the result is showing up. also looove rico from @RevenueCat AI girl asking AI bot how her app is doing is so sci fi

    Aug 13, 2026
  • View post on X

    Firas Helou

    @FirasHelou90

    Thanks Rico ! tell your parents at @RevenueCat thanks a lot for raising a good kid ! well done 😁🤓👌

    Jul 9, 2026
  • View post on X

    jonas

    @jonas_tmb

    Anyone using rico inside the RevenueCat? If not, you should

    Jul 22, 2026
  • View post on X

    jonas

    @jonas_tmb

    Rico from @RevenueCat in in the iOS app now. What a relief.

    Jul 27, 2026
  • View post on X

    Manol T.

    @manol_ai

    Rico already solved an issue for me! Thanks I will use it for the apple products' setup. Thanks for the great 🐈

    Jul 2, 2026
  • View post on X

    Karma

    @CodeWithKarma

    I live Rico, thanks @RevenueCat for adding it.

    Sep 14, 2026
  • View post on X

    Mamoun 🇵🇸

    @Aqabawe

    btw love all the work you’ve been doing on Rico and the platform kudos to the team

    Sep 29, 2026
  • View post on X

    Mike’s Infinite Game

    @FairwayFocused

    Been fun messing around with Rico capability at @RevenueCat Made a simple adjustment to my onboarding and wanted to see the impact. Here’s a peek at what Rico came back with.

    Aug 7, 2026
  • View post on X

    Elias_Dev_Journey

    @Elias7362247281

    I love rico

    Jun 24, 2026
  • View post on X

    AlbertoM

    @inversorfreak

    Being able to talk to rico and see results and create experiments

    Jul 22, 2026
  • View post on X

    Het Thummar

    @Het_thumnar

    Try rico i side revenuecat, it’s equally good!

    Aug 8, 2026
  • View post on X

    Steve Carlton | Mobile App Founder

    @stevecarlton

    I haven’t been happy with the MRR growth in one of my apps lately. Downloads were up, conversion rates were up, but yet my MRR was stagnant. Spent some time with @RevenueCat and Uncle Rico yesterday to try and figured it out! 🫣

    Aug 2, 2026
  • View post on X

    Adel Ljaljic

    @adel_ljaljic

    Rico from revenuecat is showing USA as the clear winner country for the most subs on the app The United States is your app, it's ~64% of all new customers and 81% of your payers. The rest is a long tail of small markets.

    Sep 16, 2026

Frequently asked questions

Try Rico today

Open the dashboard, mobile app or add Rico to Slack. Ask your first question. Your next experiment is one message away.