Protect recurring revenue
Reach customers inside Apple's cancellation flow, offer a better-fit plan instead of losing them, and save promotions for the customers who actually need them.
Give users a reason to stay, built into Apple’s cancellation flow
Apple Retention Messaging API
Tailor, test, and measure the messages, plans, and offers customers see in Apple's native cancellation flow. RevenueCat handles the real-time connection. You handle less churn.
RevenueCat is trusted by over 144,000 apps
Turn cancellation intent into retained subscribers. 36% average save rate.
RevenueCat customers in Apple's Retention Messaging beta saved an average of 36% of customers who intended to cancel. Proof that the right message, at the right moment, keeps subscribers around.
Build a retention program, not a one-time message
Deliver a more relevant retention experience
Target offers using trial status, purchase stage, and offer history. Match messages to each customer's current product instead of sending the same one to everyone.
Learn what actually works
Turn retention messaging into a program your team can test, measure and improve over time.
Skip the infrastructure project
RevenueCat manages the real-time connection with Apple and the operational work around delivery.
How It Works
Launch a measurable retention program in three steps
Connect to Apple
Request access from Apple, register the RevenueCat endpoint, then run a sandbox performance test to confirm everything is ready.
Build your save strategy
Set your eligibility rules, choose the right message, plan or offer, and prepare each locale for Apple approval.
Launch, measure and improve
Activate your approved messages in production. RevenueCat manages real-time delivery and reports what happened after each cancellation experience.
FAQs
Make every cancellation a chance to learn
Connect customer context to a better cancellation experience, then measure what keeps subscribers around.