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The State of Subscription Apps in 10 minutes: lessons, trends, and benchmarks for 2026

Essential insights from the world’s largest subscription app dataset

Lorelei Whitman

Lorelei Whitman

March 19, 2026

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Exit Offers in RevenueCat Paywalls: A Practical Guide for Android
Engineering

Exit Offers in RevenueCat Paywalls: A Practical Guide for Android

This article explains how exit offers work on Android, how to configure and implement them correctly with RevenueCat, and common pitfalls that can prevent them from appearing.

Jaewoong Eum

Jaewoong Eum

April 22, 2026

Write the Tweet before you build the product
Growth

Write the Tweet before you build the product

If you can't explain the feature in 280 characters, it probably isn't worth building

Peter Meinertzhagen

Peter Meinertzhagen

April 21, 2026

6 steps to design a freemium tier that drives upgrades 
Growth

6 steps to design a freemium tier that drives upgrades 

Why the top 10% of freemium apps outperform hard paywalls

Daphne Tideman

Daphne Tideman

April 21, 2026

We made our whole company vibe code apps — here’s what we learned 
Company

We made our whole company vibe code apps — here’s what we learned 

We ran an internal vibe coding hackathon to understand where to improve our product

Perttu Lähteenlahti

Perttu Lähteenlahti

April 20, 2026

Your app got cloned. Now what? A developer’s guide to protecting your work from copycats
Engineering

Your app got cloned. Now what? A developer’s guide to protecting your work from copycats

From trademark filings to App Store complaints, here’s what you need to know (and avoid) when defending your app against clones

Steve Kelly

Steve Kelly

April 16, 2026

The Sub Club Podcast

Interviews and deep dives with the experts behind the biggest apps in the world.

Listen now
Engineering

RevenueCat Charts v3: fresher data, better decisions

We’ve rebuilt RevenueCat’s data infrastructure from the ground up.

Charlie Chapman

Charlie Chapman

April 16, 2026

The 75% LTV bump that came from dropping the hard paywall
Growth

The 75% LTV bump that came from dropping the hard paywall

On the podcast: how AI can turn your onboarding from a chore into magic, hyper-personalized experiences that drive both retention and revenue, and why your value-to-noise ratio matters more than how many features you ship.

David Barnard

David Barnard

April 15, 2026

Frederik Riedel expected 12%. His app cut screen time by 57%.
Growth

Frederik Riedel expected 12%. His app cut screen time by 57%.

On the podcast: how Frederik Riedel built one sec as a weekend prototype, accidentally triggered it 20 seconds later, and turned it into a research-backed screen time app with a proven 57% reduction. From a viral tweet with 700 followers to partnerships with Stanford, Cambridge, and three national governments — plus why he filed a US patent as an indie dev.

Charlie Chapman

Charlie Chapman

April 15, 2026

RevenueCat supports app-to-web checkout — here’s why you shouldn’t use it
Growth

RevenueCat supports app-to-web checkout — here’s why you shouldn’t use it

A debate on whether the financial upside is worth the operational headache

Rik Haandrikman

Rik Haandrikman

April 14, 2026

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Stop measuring downloads: what to track before product-market fit
Growth

Stop measuring downloads: what to track before product-market fit

The early-stage metrics that actually predict whether your app will succeed

Daphne Tideman

Daphne Tideman

April 14, 2026

Track in-app ad revenue alongside purchases: get the full picture on monetization
Growth

Track in-app ad revenue alongside purchases: get the full picture on monetization

Track and analyze your ad revenue alongside subscriptions and IAP all in one place.

Francie Fernandes

Francie Fernandes

April 13, 2026

Russia’s App Store payment block: how it impacts your MRR and what to do next
Growth

Russia’s App Store payment block: how it impacts your MRR and what to do next

Why your Russian subscriptions are about to churn

David Barnard

David Barnard

April 09, 2026

Want to see how RevenueCat can help?

RevenueCat enables us to have one single source of truth for subscriptions and revenue data.

Olivier Lemarié, PhotoroomOlivier Lemarié, Photoroom
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