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App Growth Annual 2026 recap: key insights + 5 experiments to try
Everything that happened at App Growth Annual, plus five experiments inspired by the keynotes
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Apple’s metadata API changes: no action needed with RevenueCatApple’s metadata API changes: no action needed with RevenueCat
We’re migrating our product editing tools to Apple’s new App Store Connect APIs. You don’t need to update your SDK or change your RevenueCat configuration.
Apple’s Bundles and Suites: which is right for your app?Apple’s Bundles and Suites: which is right for your app?
Get ready to offer combined subscriptions with your apps
Flo gets 40% of its subscriptions more than six months after install, and wants to keep it that wayFlo gets 40% of its subscriptions more than six months after install, and wants to keep it that way
Mike Charniatsou says you run out of ways to squeeze the lemon, so Flo waits for needs to change.
Sometimes the numbers won't match, and that's okay: fixing measurement paralysis in app growthSometimes the numbers won't match, and that's okay: fixing measurement paralysis in app growth
Why more data isn’t always the answer
Recalculated, not recomposed: what does one tap cost in a Compose paywall?Recalculated, not recomposed: what does one tap cost in a Compose paywall?
A real case from RevenueCat's Android SDK: how we traced a short pause after a package tap in our Compose paywalls, and what each fix actually bought, measured one at a time.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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Don’t build your own harness: lessons from building Paywalls AI Editor
How one Slack message led us to rebuild our paywall agent
How to set up your first Apple retention message in App Store ConnectHow to set up your first Apple retention message in App Store Connect
Apple Retention Messaging is now available to everyone in App Store Connect. Here’s how to set up your first message and make the moment before cancellation count.
Touch Grass had 40,000 preorders before Rhys Kentish worked out it would cost $20,000 a week to runTouch Grass had 40,000 preorders before Rhys Kentish worked out it would cost $20,000 a week to run
Rhys Kentish rewrote it in three sleepless days; keeping the 50,000 people who arrived on launch day was harder.
6 App Growth Annual workshops you can watch for free (+ presenter slides) 6 App Growth Annual workshops you can watch for free (+ presenter slides)
Out of the vault: hands-on sessions on AI ad creative, customer language, and building apps people will talk about
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Everything we announced at App Growth Annual 2026Everything we announced at App Growth Annual 2026
AI-powered paywall creation, real-time experimentation, ad monetization, and a first look at what’s next for RevenueCat.
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Praktika's CEO didn't like the creator video that took it from $1M to $12M ARR in a monthPraktika's CEO didn't like the creator video that took it from $1M to $12M ARR in a month
Adam Turaev’s rule since day one: hire influencers for their reach, then don’t tell them how to do their job.
Do holiday offers bring subscription apps more than a sales spike? Data from 5K appsDo holiday offers bring subscription apps more than a sales spike? Data from 5K apps
We analyzed 5,000 subscription apps to see how new paying customers, six-month revenue, and paywall patterns changed across Black Friday, Christmas, and New Year.
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