Featured Post
New York App Week 2026: full schedule + how to join
Big Apple? Bigger App Week
Blog
Box Box's first message from Formula One was a legal notice, and its two founders were happy to get itBox Box's first message from Formula One was a legal notice, and its two founders were happy to get it
Ranjith Ramanan's co-founder check was a scroll through Kamal Kumar's Instagram, which turned up a Formula One car tattoo.
Apple’s new EU App Store terms: is adding web purchases worth it?Apple’s new EU App Store terms: is adding web purchases worth it?
Should you add web purchases under Apple’s new EU terms? We look at how conversion losses change the fee savings, why scale matters, and what could make testing worthwhile beyond a lower commission.
Your app's growth has stalled: what now?Your app's growth has stalled: what now?
A four-step diagnostic to track the root cause and address it
Early Apple Retention Messaging benchmarks from 22M messagesEarly Apple Retention Messaging benchmarks from 22M messages
How 309 apps with early access use Apple's Retention Messaging, what it does to save rates and cancellations, and what to test first.
RevenueCat Charts v3: fresher data, better decisionsRevenueCat Charts v3: fresher data, better decisions
We’ve rebuilt RevenueCat’s data infrastructure from the ground up.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Take EU payments outside In-App Purchases, with Apple's reporting handled for you
From October 1, EU apps can sell through their own checkout inside the app for 20% (10% reduced) if they pass App Review and report every transaction to Apple. RevenueCat ships the in-app checkout, compliant paywall buttons, and the reporting from day one.
One prime-time TV segment brought WeWard 300,000 downloads in under five minutes, and crashed the appOne prime-time TV segment brought WeWard 300,000 downloads in under five minutes, and crashed the app
US journalists passed on Yves Benchimol's pitch until he could offer them a conversation with Venus Williams.
Wrapping a Swift Package in a Gradle Module: How RevenueCat's KMP SDK Builds purchases-ios Without CocoaPodsWrapping a Swift Package in a Gradle Module: How RevenueCat's KMP SDK Builds purchases-ios Without CocoaPods
In this article, you'll dive deep into how the SDK wraps a Swift package in a Gradle module.
Money-back guarantee vs. free trial: which should your subscription app run?Money-back guarantee vs. free trial: which should your subscription app run?
Why a pay-upfront guarantee can beat a free trial, how to run one, and when to skip it
Subscribe to our newsletter
How to make your paywall iPhone Duo-ready: latest adviceHow to make your paywall iPhone Duo-ready: latest advice
What foldables change for your paywall, and how to design paywalls that feel native for 5+ fold angles
Subscribe to our newsletter
How long should your free trial be? Data from 17,000+ appsHow long should your free trial be? Data from 17,000+ apps
We analyzed 17,000+ apps to see how free trial length relates to conversion and retention, from weekly subscriptions to annual plans.
César Pinto Castillo's $150 Mac could not build iPhone appsCésar Pinto Castillo's $150 Mac could not build iPhone apps
César Pinto Castillo built Ambre to test CloudKit and forgot about it; Sofia Larsson, a textile engineer, rewrote it to learn Swift — and it ended up featured on the App Store.
Ready to grow?
Our entire suite of features comes standard and it's free to get started.