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The State of Subscription Apps in 10 minutes: lessons, trends, and benchmarks for 2026
Essential insights from the world’s largest subscription app dataset
RevenueCat blog
The three-week COVID pivot that saved an 11-year indie business
Daniel Kennett nearly lost his house, his car, and his friendships building his first indie business — and then spent 11 years quietly building another one.
Google I/O 2026: What’s New in Google Play and Play Billing Library 9.0
This article covers Google Play’s latest AI, billing, Play Console, analytics, and protection updates, including Play Billing Library 9.0.0 changes.
This is not a playbook: how Mimo grew customer LTV by 65%
Why optimizing one metric at a time leads to false wins — and what to do instead
Flexible Discounts for Web Billing
Create percentage-off discounts, promo codes, and win-back offers for your web subscribers.
Announcing RevenueCat Kotlin Multiplatform SDK 3.0.0: a cleaner iOS setup
In this article, you'll explore what changed in 3.0.0 and why, the new iOS architecture, and step-by-step migration guides.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
How to know if your free tier is generous enough
Is your freemium tier just a trial in disguise?
A machine learning test doubled Life360’s top-tier subscriptions — without losing a single mid-tier user
Giordano Contestabile ran a test that showed degrading Life360's free tier would drive massive revenue — and then the executive team yelled at him for even suggesting it.
Testing subscriptions on Compose Multiplatform: one test suite for iOS and Android
In this article, you'll work through a complete subscription testing setup for a Compose Multiplatform app.
Revenge of the brand manager: why ‘pretty’ ads fail at direct response
Why you should be optimizing for live experience over aesthetics
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Meet the subscription app pre-mortem: how to plan for failure before you ship
Why pessimistic planning leads to optimistic launches
A complete guide to migrating from Google Play Billing v7 to v8 (and preparing for v9)
This article covers the Google Play Billing Library v7 to v8 migration timeline, removed APIs and replacements, updated connection/query/purchase flows, new v8–v8.3 behaviors, and how to prepare for v9.
Meet Rico: Your tireless app growth advisor
Ask Rico what changed, what it means, and what to do next, right from RevenueCat or Slack.
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom