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The State of Subscription Apps in 10 minutes: lessons, trends, and benchmarks for 2026
Essential insights from the world’s largest subscription app dataset
RevenueCat blog
Your app got cloned. Now what? A developer’s guide to protecting your work from copycats
From trademark filings to App Store complaints, here’s what you need to know (and avoid) when defending your app against clones
RevenueCat Charts v3: fresher data, better decisions
We’ve rebuilt RevenueCat’s data infrastructure from the ground up.
The 75% LTV bump that came from dropping the hard paywall
On the podcast: how AI can turn your onboarding from a chore into magic, hyper-personalized experiences that drive both retention and revenue, and why your value-to-noise ratio matters more than how many features you ship.
Frederik Riedel expected 12%. His app cut screen time by 57%.
On the podcast: how Frederik Riedel built one sec as a weekend prototype, accidentally triggered it 20 seconds later, and turned it into a research-backed screen time app with a proven 57% reduction. From a viral tweet with 700 followers to partnerships with Stanford, Cambridge, and three national governments — plus why he filed a US patent as an indie dev.
RevenueCat supports app-to-web checkout — here’s why you shouldn’t use it
A debate on whether the financial upside is worth the operational headache
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Stop measuring downloads: what to track before product-market fit
The early-stage metrics that actually predict whether your app will succeed
Track in-app ad revenue alongside purchases: get the full picture on monetization
Track and analyze your ad revenue alongside subscriptions and IAP all in one place.
Russia’s App Store payment block: how it impacts your MRR and what to do next
Why your Russian subscriptions are about to churn
Inside Noom’s web-to-app onboarding funnel: how 113 screens build commitment before the paywall
A step-by-step UX teardown of one of the longest onboarding flows in health and wellness apps
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The blended ARPU framework: how to measure hybrid monetization
Why ads and subscriptions don't have to be a tug-of-war (you just need a new metric)
Google Play’s billion-dollar billing leak: How to recover the subscribers you’re losing to payment failures
A third of your Google Play cancellations aren't real churn – here's how to get them back
“Money will come” – How Super Unlimited built the #1 VPN by not optimizing for revenue
On the podcast: the product-driven growth loop behind the #1 VPN app in the world, why they intentionally leave money on the table, and how the prettiest design often loses in their A/B tests.
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“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom