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The State of Subscription Apps in 10 minutes: lessons, trends, and benchmarks for 2026
Essential insights from the world’s largest subscription app dataset
RevenueCat blog
The 75% LTV bump that came from dropping the hard paywall
On the podcast: how AI can turn your onboarding from a chore into magic, hyper-personalized experiences that drive both retention and revenue, and why your value-to-noise ratio matters more than how many features you ship.
Frederik Riedel expected 12%. His app cut screen time by 57%.
After building between 50 and 100 apps, Frederik Riedel coded a weekend prototype to solve his own social media habit. When he accidentally triggered the app’s blocker just 20 seconds after installing it, he knew he had a real business. In a conversation with Charlie Chapman, the one sec founder breaks down how a single tweet drove months of growth, why ironic social media advertising works, and how an indie developer ended up with peer-reviewed research and a US patent.
RevenueCat supports app-to-web checkout — here’s why you shouldn’t use it
A debate on whether the financial upside is worth the operational headache
Stop measuring downloads: what to track before product-market fit
The early-stage metrics that actually predict whether your app will succeed
Track in-app ad revenue alongside purchases: Get the full picture on monetization
Track and analyze your ad revenue alongside subscriptions and IAP all in one place.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Russia’s App Store payment block: how it impacts your MRR and what to do next
Why your Russian subscriptions are about to churn
Inside Noom’s web-to-app onboarding funnel: how 113 screens build commitment before the paywall
A step-by-step UX teardown of one of the longest onboarding flows in health and wellness apps
The blended ARPU framework: how to measure hybrid monetization
Why ads and subscriptions don't have to be a tug-of-war (you just need a new metric)
Google Play’s billion-dollar billing leak: How to recover the subscribers you’re losing to payment failures
A third of your Google Play cancellations aren't real churn – here's how to get them back
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“Money will come” – How Super Unlimited built the #1 VPN by not optimizing for revenue
On the podcast: the product-driven growth loop behind the #1 VPN app in the world, why they intentionally leave money on the table, and how the prettiest design often loses in their A/B tests.
Kotlin Coroutine bridges: converting any callback-based Android API to suspend functions
This article explores the suspendCoroutine bridge pattern, showing how to convert callback APIs into clean suspend functions, handle diverse callback shapes, design proper error propagation, and how SDKs like RevenueCat apply it at scale.
AI features are eroding your subscription app’s margins — here’s how to fix it
On the hidden cost of AI features, and why you should treat AI usage like paid media spend
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“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom