Roll out an experiment winner in one action

When an experiment is ready to conclude, you can now roll out the winning variant with a single action. This stops the experiment and automatically updates your offering configuration or creates a targeting rule to send all traffic to the winner.

From the experiment results page, select the winning variant and click Roll out winner. RevenueCat handles the offering update or targeting rule creation. You choose whether to update the default offering or use a targeting rule to route traffic.

Without this, shipping a winner required manually updating offerings or targeting rules after stopping the experiment. This removes those steps and reduces the gap between picking a winner and getting it in front of all users.