Track in-app ad revenue alongside your subscriptions

In-app ad revenue tracking is now available in public beta. If your app monetizes with ads through platforms like Google AdMob or AppLovin, you can send ad events to RevenueCat via the SDK and see that revenue right next to your subscription data.

Integrate the new SDK tracking API to start sending ad impressions, revenue, and clicks. Your main Revenue chart now blends ad and subscription revenue into one total. A new Ads section in Charts shows dedicated metrics like impressions, fill rate, eCPM, and ad-monetized users. You'll also find per-user ad data on each customer's details page.

If you're running a hybrid monetization model, you no longer need to bounce between ad network dashboards and RevenueCat to understand total revenue. It's all in one place now.