Every user is different. Your paywall should be too.

Personalized Paywalls

Pass data from your app into paywall copy. Show or hide components based on who is looking. One paywall, infinite states, no app update required.

Why personalised paywalls?

Higher conversion
Your paywall is the last thing a user sees before they pay. A message that speaks to them specifically converts better than one written for nobody in particular.
One template, every user
Stop cloning paywalls for every segment and maintaining them all separately. One template adapts to every user — change it once, and every variant updates automatically.
No app update required
Configure personalisation logic from the RevenueCat dashboard. Changes go live immediately, across all users, on all platforms — without a build or a deploy.
Use data you already have
You already know your users goals, usage patterns, and subscription history. Your paywall just has not been able to use any of it. Until now.

1
Drop dynamic content into paywall copy
Pass any data from your app, a username, a goal, a feature name, a price, into your paywall as a variable. The paywall renders with that value substituted in. Think of it like email personalisation, but for your paywall.
Learn about custom variables
2
Show or hide components based on rules
Define rules in the paywall editor: if a user is eligible for a free trial, show the trial CTA. If they are a power user, surface the annual plan. If they are a churned subscriber, show the win-back offer. One paywall, multiple states, zero duplication.
Learn about Rules
3
Ship changes without a build
Everything is server-side. Update your personalisation logic from the RevenueCat dashboard and it goes live immediately, without an engineering ticket, an app update, or a waiting period.

Personalisation you can ship today.

First-name personalisation
Pass the user name as a Custom Variable. One line of code, immediate impact. Your paywall greets each user by name.
Goal-based copy
Use the goal a user entered during onboarding to make the paywall feel like it was written for them. Goal-specific copy converts better than generic upgrade prompts.
Feature-gate messaging
Show the exact feature a user just hit a gate on. Specific copy about what they were just trying to do converts better than a generic Go Premium prompt.
Win-back offers
Show a special discount block only to users who previously subscribed. Everyone else sees the standard paywall. No separate paywall required.
Offer eligibility
Show a free trial CTA only to users who are actually eligible. Hide it from users who have already used theirs. No more showing a trial offer that leads nowhere.

Our entire suite of features comes standard and it's free to get started.