Growth Waves

I'm Daphne Tideman, a product growth consultant for wellness subscription apps (scale-up phase). I work with founders and growth leads whose apps have hit a plateau: installs are steady, but trials aren't converting, retention quietly erodes after month one, or a paywall that used to work has stopped

My job is to find the real constraint, building growth into your product through improving activation, retention, monetization and referral. I don't support on acquisition or brand marketing.

Three ways to work together:

• Growth Audit: a 4 to 6 week deep dive across acquisition, activation, trial conversion, retention and renewal, and monetisation, using your RevenueCat data alongside your analytics stack. You get a scored diagnosis and a prioritised 30/60/90 day roadmap.
• Advisory: 3 months of structured support to pressure-test decisions with someone who has seen the problem many times before.
• Strategy Session: one specific challenge, 90 minutes, a prioritised plan within two working days.

Background: 200+ companies advised, formerly Head of Growth at Heights (scaled from £28K to £343K MRR), and a regular contributor on subscription growth for the RevenueCat blog. I focus on apps that help people feel better: fertility, sleep, mental health, habits, fitness. Usually between £50K and £750K MRR.

I also write Growth Waves, a free weekly newsletter on subscription app growth, and co-founded Women in Experimentation.