Adjust

Adjust helps app marketers understand where their users come from and how acquisition campaigns perform. Its platform combines attribution, marketing analytics, deep linking, and fraud prevention, giving teams a way to compare channels, follow customer journeys, and make better-informed decisions about advertising spend.

RevenueCat sends purchase and subscription lifecycle events to Adjust, connecting trials, conversions, and renewals with your acquisition reporting. Because events are sent from RevenueCat servers, you can track subscription activity even when users do not reopen the app.

Use this data to compare the longer-term revenue of acquisition cohorts and evaluate campaigns beyond the initial install. The connection requires Adjust identifiers and event configuration in RevenueCat.