AppsFlyer

AppsFlyer is a marketing measurement platform that helps businesses connect acquisition activity with customer engagement and revenue. It brings together attribution, analytics, deep linking, and fraud protection so teams can evaluate their marketing channels and understand which campaigns contribute to business results.

RevenueCat forwards purchase and subscription events to AppsFlyer so you can evaluate acquisition against trial conversions, renewals, and longer-term revenue. Server-side delivery captures subscription activity after the first app session, helping you compare cohorts and optimize campaigns around paying customers rather than installs alone. The integration supports mobile attribution workflows, with a separate configuration for supported web purchase reporting through AppsFlyer Web Performance Measurement.