Braze

Braze helps businesses coordinate personalized customer engagement across channels such as email, mobile messaging, and in-app experiences. Its platform combines customer data, segmentation, and journey orchestration so marketing teams can tailor communications to customer behavior and manage campaigns throughout the customer lifecycle.

RevenueCat delivers purchase and subscription lifecycle events to Braze so you can build audiences and messaging journeys around subscription behavior. Use trial starts, conversions, cancellations, renewals, and billing issues to inform onboarding, retention, and win-back campaigns in Braze. Supported revenue events can also contribute purchase context. The integration supplies the subscription signals; your team controls how Braze segments customers and uses those signals in campaigns and Canvas journeys.