CleverTap

CleverTap combines customer analytics, segmentation, and engagement tools in one platform. It helps teams understand user behavior, build audiences, and coordinate personalized messaging across channels. Product and marketing teams use it to plan onboarding, retention, and re-engagement experiences informed by customer activity.

RevenueCat forwards purchase and subscription events to CleverTap, bringing trial, renewal, cancellation, and other lifecycle activity into customer engagement workflows. This helps teams segment users by subscription behavior and tailor onboarding, reminders, or win-back campaigns accordingly. Supported events include revenue information, allowing purchase context to inform analysis as well as messaging. The integration requires the appropriate CleverTap user identifier to associate events with the right customer.