Google AdMob

Google AdMob helps developers monetize mobile apps with advertising. It provides ad formats, mediation, and reporting tools that help app teams manage advertising demand and understand ad performance. Developers can use it alongside other monetization models, including in-app purchases and subscriptions.

RevenueCat's AdMob integration, helps track ad activity and revenue alongside in-app monetization. Its iOS and Android adapter captures ad impressions, clicks, loading events, and revenue callbacks for RevenueCat reporting. A separate Google account connection adds readable ad-unit names and metadata to the charts. That account connection does not import AdMob earnings: ad revenue tracking requires the adapter or a manual tracking implementation in the app.