Iterable

Iterable is a customer engagement platform for coordinating personalized marketing across channels such as email, push notifications, in-app messaging, and SMS. It combines customer data, audience segmentation, journey design, and experimentation to help teams adapt communications to each stage of the customer lifecycle.

RevenueCat delivers purchase and subscription lifecycle data to Iterable so your team can tailor messaging to subscriber behavior. Purchases, trial conversions, and renewals can be recorded as purchase events, while other lifecycle changes inform custom events. Use this context to build onboarding, retention, and re-engagement journeys and evaluate customer activity alongside revenue. The connection requires consistent customer identification and campaign configuration in Iterable.