Meta Ads

Meta Ads helps businesses reach customers across Facebook, Instagram, and other Meta placements. Through Meta Ads Manager, teams can create and manage campaigns, choose audiences and placements, test creative, and measure performance. App businesses use these tools to promote their products and encourage actions such as app installs and purchases.

RevenueCat sends trial starts, purchases, trial conversions, and subscription renewals to Meta through server-side events, including activity that happens when the app is closed. This connects subscription revenue with Meta’s campaign reporting and provides conversion signals to support campaign optimization. RevenueCat.

The integration also supports conversion tracking for purchases through RevenueCat Funnels via Meta’s Conversions API. Setup requires the appropriate Meta credentials, customer identifiers, and consent configuration; attribution and reporting remain subject to Meta’s matching and eligibility rules. RevenueCat.