Mixpanel

Mixpanel helps teams analyze how people use their products and where they convert, return, or drop off. Its behavioral analytics tools support funnels, cohorts, and retention analysis, allowing product and growth teams to investigate customer journeys and measure the effects of product changes.

RevenueCat sends purchase and subscription lifecycle events, revenue, and supported customer attributes into Mixpanel. Combine these signals with product usage to understand which behaviors precede trial conversion or renewal, and compare retention across customer cohorts. Server-side subscription events keep the analysis informed even when a subscriber has not recently opened the app. Consistent identity mapping joins RevenueCat activity with events already collected through Mixpanel.