mParticle

mParticle is the customer data platform for every screen. Sophisticated marketers at companies including NBC Universal, Spotify and Airbnb use mParticle to integrate and orchestrate their entire growth stack, enabling them to win in key moments of the customer journey. Founded in 2013, mParticle manages $5 billion in transactions and 250 billion API calls monthly. Recognized as one of Crain’s 100 Best Places to Work in New York City and named a “Vendor to Watch” in Gartner’s 2017 Digital Marketing Hubs Magic Quadrant report, mParticle is headquartered in New York City with offices in San Francisco, Seattle, Florida, and London.

RevenueCat supplies mParticle with subscription lifecycle events, purchase revenue, and supported customer attributes. This adds subscription context to customer profiles and makes it available to the downstream tools you connect through mParticle. Teams can combine purchase behavior with engagement data for analysis, segmentation, and lifecycle campaigns. Correct identity matching and feed configuration are required so RevenueCat activity is associated with the intended customer and platform.