SplitMetrics

SplitMetrics Acquire helps app marketers manage and optimize Apple Ads campaigns. It combines keyword research, bid and budget automation, market intelligence, and performance reporting in one platform. Teams can connect post-install metrics with advertising spend, analyze campaign and keyword performance, and use those insights to guide acquisition decisions.

RevenueCat forwards subscription and purchase events for iOS App Store customers attributed to Apple Ads into SplitMetrics Acquire. Trial conversions and renewals are reported server-side, even when a user does not reopen the app. This connects subscription revenue with campaign, ad group, and keyword performance, helping teams evaluate acquisition quality and inform bidding and budget decisions. Setup requires Apple Ads attribution collection in RevenueCat and your SplitMetrics Acquire Client ID.