Branch

Branch is a mobile measurement and deep linking platform that helps teams understand how customers discover and engage with their apps. It connects journeys across paid ads, websites, email, social media, and other channels, helping users reach relevant in-app content while giving marketers insight into acquisition and campaign performance.

RevenueCat sends in-app purchase and subscription lifecycle events to Branch, connecting trial starts, conversions, renewals, and cancellations with your campaign reporting. Server-side delivery captures subscription activity even when users do not reopen the app, helping you measure longer-term cohort revenue and make better-informed acquisition decisions. The connection requires the Branch SDK, correctly matched user identifiers, the required device data, and event configuration in RevenueCat.