Recover churned subscribers automatically on the web

Win-back Campaigns

Reach lapsed users via email the moment their access expires. Send them to a no-code web checkout where you keep more of the revenue.

Why run win-back campaigns on the web?

Native win-back offers wait for the user to come back. Win-back campaigns reach out proactively.

Higher margins
Bypass the 15-30% platform commission. Offering a generous discount on the web still improves your effective revenue per recovered subscriber.
Proactive outreach
Native offers wait for the user to return to the app store. Win-back campaigns reach out via email the exact moment their access expires.
Full pricing control
You control the exact discount amount, duration, and terms without being restricted to native introductory pricing rules.

Pick the app, choose the offer. RevenueCat monitors for expirations automatically.

1
Pick your app
Send actionable real-time data between RevenueCat and your marketing attribution tools to measure the performance of your campaigns.
2
Choose your offer
Leverage predictive analytics to understand the anticipated pay-back period of your campaign cohorts.
3
RevenueCat handles the email and attribution
Trigger smart lifecycle campaigns and target churned users with win-back messaging based on real-time events—no matter where they happen.

Revenue comparison showing App Store keeps $70 of $100 after fees while Web keeps $97 of $100

Access ready-to-use growth tools that work together seamlessly to maximize your revenue.

Automatic user attribution
Web purchases are automatically linked to the user's existing app account.
Cross-platform reach
One campaign re-engages churned subscribers across every platform.
Any billing engine
Win-back campaigns work with Web Billing, Stripe Billing, and Paddle. View supported integrations
Works alongside native offers
An additional win-back channel that runs alongside Apple or Google offers.