Growth Tactics & Benchmarks from over 32,000 apps
Compare your app to proprietary benchmarks from over 32,000 apps and discover how the fastest-growing apps are separating themselves from their peers.
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See how much you could grow
In this report, we highlight growth tactics used by the fastest-growing apps, estimate the impact of these tactics on revenue, and offer expert resources to kickstart experiments in your app.
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Methodology & Data
- 32K+
- Subscription Apps
- 20K+
- Developers
- $6B+
- Tracked Revenue
- 180M+
- Subscribers
Since 2017, RevenueCat has tracked over $6 billion in subscription app revenue across the Apple App Store and Google Play Store.
The 32,000+ apps with RevenueCat’s in-app subscription SDKs and integrations span everything from niche indie apps to several of the top 100 subscription apps.
The anonymized data in this report is from the top-performing apps in our data set – those in the upper quartile and above – for key conversion & retention metrics.
Key Insights
Best-in-Class apps outperform their peers by a wide margin:
- 79%
- The top 10% of apps retain 79% of monthly subscribers through their first renewal – 20% more than the median (59%) and 9% more than the upper quartile (70%)
- 2.3x
- The top 10% of apps convert 2.3x more downloads into paying subscribers than apps that rank in the upper quartile.
- 12%
- On average, 12% of churned monthly subscribers re-subscribe within 12 months, with top apps investing more heavily in reactivation to combat rising acquisition costs.
Take a closer look
Access growth playbooks & benchmarks from the top performing apps in our data set.
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